Aer Lingus – Dublin 2013 Q3

Socio–demographic profile % Gender Age Activity

Socio–demographic profile % Educational background Marital status Standard of living Nationality

Reasons for one’s trip today %

Purchasing the airline ticket %

Number of people in the travelling %

Profile of fellow passengers %

Buying the ticket before the air journey %

Way of purchasing the airline ticket %

The most important considerations when purchasing the airline ticket Mean – scale of 1-5

Frequent flyer program membership % Gold Circle Club Miles&Smiles

Number of flights in the last 12 months from BUD % Business Non-Business