Welcome to Reckitt Benckiser Campus Presentation
Sharing with you About RB Financial Performance Categories Careers at RB Trainee TSI program
Our Business World Leader in House Hold Cleaning (except Laundry Detergent) Head Quartered at Slough, United Kingdom Sales in over 180 countries and operations in 60 countries 23,000 employees in over 60 countries Over 9 million products sold every day
Focus on hygiene & health Our Vision Improve people’s life for that short period of time they use our products Passionately delivering better solutions in household cleaning and health & personal care for the ultimate purpose of creating shareholder value Focus on hygiene & health
Reckitt Benckiser Values Achievement ”We don‘t just aim high. We always aim to outperform.‘ Entrepreneurship “We allow daring ideas to thrive“ Teamwork Ownership “We take the initiative to do what‘s needed” Teamspirit “We work as one, united by common principles and attitudes”
The Success Story Net Revenue Net Income 2001 - 2007 Plan 217cr 1292cr 1122cr 185cr 930cr 784cr 664cr 106cr 613cr 563cr 59cr 24cr 9cr 10cr The biggest indicator of a Company’s health is the growth of both topline and bottom line. Bottomline / profits are needed to plough the money back in the Business – payouts to employees, marketing, trade marketing, R&D.
Fastest growing FMCG company in the Country & within RB Consistent topline growth >18%
Operating Categories
Operating Categories Large Categories with sustainable growth rates Leadership positions in majority Strong NPD pipeline
Brands in India Health Care Personal Care Surface Care Shoe Care
Power Brands Antiseptics Dettol Liquid 86% mkt share Dettol Handwash No1 Brand Dettol Handwash 58% mkt share No 1 Brand Dettol Soap Biggest Brand No 1 in premium soaps Fem Handwash – 28% market share Cherry Wax 66% mkt share No 1 Brand Celebrating 100years Mortein Coils 37% mkt share No 1 Brand Disprin 20% mkt share Most Trusted Brand
Summing Up ….. Focus on strong brands in the categories with highest growth potential Geographic roll out of key brands and categories Innovative product and brand development Above-average investment in brand building Tight cost control to fund reinvestment in core brands and grow shareholder returns Selective add-on acquisitions Marketing / NR = above 15% ; Trade Marketing / NR = 12% , Industry avg for TM == 8%
India – Region wise split picture
ASM (CFA) Territories ASM Territories : 28 ( Including Nepal)
Distribution Model
Trainee TSI Program 2010
Organization Structure
Program Structure Activity Responsibility Learning Objectives Week 1 Activity Responsibility Learning Objectives Week 1 Induction Program HR/STM Company Overview, Business Overview, Basic of Sales (7 Steps, Merchandising, Range Selling), HR Policies, Market Visit DB Management, Selling Skills Week 2/3/4 DBSR Stint ASM Role of DBSR 5/6/7 TSI Stint Introduction to TSI PROFILE Week 8 Review process RM/HR Review at Region Week 8-12 OJT Handling TSI Territory and confirmation
Profile of TSI
Requirement Communication Skills Inter personal Skills Problem Solving Analytical Ability Achievement Orientation Creative approach to work
Career Path in Sales ASM ASE KA ASE TT STSI TSI TT TSI KA Trainee TSI Assessment Centre 2-3 yrs of consistent performance Assessment of readiness for next level 2 - 3yrs ASE KA ASE TT 1-2 yrs of consistent performance Assessment of readiness for next level Assessment Centre STSI 1-2 yrs 3 yrs of consistent performance in a combination of both the roles TSI TT TSI KA 3 yrs Trainee TSI 3 months training program 4 mths
(Incentives will be applicable post training) Compensation: CTC : Rs 350,000 pa (Incentives will be applicable post training)