Standard Operational Procedures Spirit Wear Campaign

Basic Details Event Manager and POC: Time Line: Sarah Fahrendorf sarahbeth@alumni.virginia.edu Time Line: Free Shipping first 2 weeks Other free shipping dates by request – Fall and Spring Sales run all year long Dates: TBD by Event Manager

Planning the Event I started communicating with the vendor at the end of June 2016.   Planning requires volunteers at the tables (PTA recruitment, fall festival, other). Flyers need to be ordered, to reflect expected number of students in the fall.  Ideally these are ordered soon enough in advance to be able to include them in the first day folders.  Flyers get left off at HES front office for inclusion in the folders. The vendor needs the number of students and they will handle the rest.  Links need to be placed on PTA website, Facebook, and school website (if permitted).  PTA contact’s info needs to be updated as appropriate. 

Planning the Event Cont. Planning will take longer if it involves the selection of new designs.  We are allowed a total of 6 ink and 6 glitter; this year we got a couple “extras” because the vendor messed up.  The vendor recommends adding new designs each cycle, to keep things fresh.  We can see what our best sellers were and get their advice about what to keep, which ones to swap out.  I finalized our designs early July.  This made it easy for the vendor to get the flyers ready and set up the website with the designs so it was ready to go for the school year.   

Planning the Event Cont. The PTA display case gets dressed up for Spirit Wear week (just 1 I think??).  This takes about 1 hour and must be coordinated with HES front office so that someone is there and you can get a key and the background paper, as needed  

Logistics and Contacts Your seed money needed, if any, to get started I ordered approx $150 of samples (I still need to submit the claim).  This should not be necessary in future years if we retain most of the same designs.  Many samples from last year were not available this fall.    Contact names and/or vendors if applicable Jeff McClure — jeff@thesportshut.com, cell:  517- 403-4564 http://www.hammondspiritwear.com

Projected Goal I anticipate raising at least $600 and hopefully more.  This figure is, from what I understand, the amount that was brought in last year.  I think we might do better this year since some of the new designs just say “Hammond” and there was one design added that looks like “baseball” writing, and that seems to be popular around here.