Flyers

Flyers Keep It Brief Too much text is not a good thing. Send them to a website or give a phone number for more information.

Flyers Organize Your Info Use bullet points, text boxes and infographics to organize the information into readable portions

Flyers Use A Catchy Headline Reading the headline, the consumer should have a good idea of what you do.

Flyers List the Benefits Think of at least five benefits your company provides to customers and list them in a prominent way.

Flyers Beat the Competition Find ways to describe what you do that makes you a better choice than your competition.

Flyers Proofread Your Writing A misspelled word or transposed telephone number could make your flyer worthless. This company actually misspelled their own name, as well as many other errors. 

Flyers Include a Call to Action Keep your words in the active voice, avoiding passive voice. Tell the reader to order now, call now or log on to the website.

Flyers Know Your Audience Keep the message and tone in line with the kinds of customers you want to reach. This flyer is written for car enthusiasts only.

Flyers Use Only Relevant Information Make sure your customer knows where you are located, how to get in touch with you, what type of services you do or don’t provide and other pertinent information.

Flyers Use Striking Testimonials If you choose to use testimonials, which are a great way to communicate the value of your products or services, make sure to pick the testimonials that are written clearly, professionally and focus on relevant details of your business.

Flyers Put Your Contact Info at the Bottom of the Flyer The last thing the reader sees, your business’ name and contact info, will be the thing to stay in their mind.

Flyers Make the Font Legible What is the point of all this effort if the customer can’t read it? Choose a legible font and make sure it’s at a legible size, usually no smaller than 10-point size.

Flyers Put Yourself in Your Customer’s Shoes Think about what you would want as a consumer. What would benefit you and how would you relate this information to a friend?

Flyers Use the Word ‘You’ Using the words ‘you’ or ‘your’ indicates you are speaking directly to the reader, not abstractly to some unknown ‘they’ or ‘them.’

Samples