3.02 Understand business publications.

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3.02 Understand business publications. The Target Audience 3.02 Understand business publications. 3.02 The Target Audience

Traits of the Target Audience The identifying characteristics of the Target Audience provide the “hooks” for grabbing their attention by appealing to their Age Ability Special interests, and Group Membership 3.02 The Target Audience

Age of the Target Audience What is the general age group ? Elementary Preteen Teen Young adult Mature adult Senior citizen 3.02 The Target Audience

Educational Background of the Target Audience What is the general Education Level of the Target Audience? knowledge of the Educational Background will determine the amount of text, word choices, and amount of graphics used in the publication. Be concise and get to the point. 3.02 The Target Audience

Educational Background of the Target Audience Can the audience read well? Use age appropriate graphics to convey 3.02 The Target Audience

Common Interests of the Target Audience Does the Audience (group) as a whole share Common Interests, such as knitting, doll collecting, bowling, stamp collecting, kayaking, or fly fishing? 3.02 The Target Audience

Group Memberships Does the Audience share similar Group Memberships? Is the Target Audience a member of a particular group? Does the Audience share similar Group Memberships? Special Interest Groups Boy Scouts FBLA Gaming Gardening Harry Potter 3.02 The Target Audience

Elementary School Flyer Version B 3.02 The Target Audience