Man Down “Where’s the flag?”.

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Presentation transcript:

Man Down “Where’s the flag?”

Product – Man Down! Automatic “skier down” flag system Active RFID Tag Rider Device Paired Rope Device Warning Dash Light Flag w/ Automatic Release

Why ‘MAN DOWN!’ ? Uneven tan lines Rider Safety “Where’s the flag?” It’s the law

Target Market Boat Owners Water Sport Enthusiasts Families Utahans Skiing Wakeboarding Tubing Knee Boarding Families Utahans

Place Outdoors stores Boating supply stores Board Sports stores Online retailers Direct sales to boat dealers/manufacturers

Estimated hardware costs = $36-43 Estimated Retail ~$100 Price Rider and rope devices w/ waterproof active RFID tags $12-15 Flag hardware with RFID receiver $10-12 Dash light with suction cup $14-16 Estimated hardware costs = $36-43 Estimated Retail ~$100

Promotion

Direct Competition Nothing like “Man Down” Wireless Driver Alert

Indirect Competition Old Flagging System Similar Devices such as “Flag Buddy”

Plans for the Future Possible standard safety device for boats Boat Manufacturers could include device with purchase of boat

Where’s your flag?