6.02 Exemplify advertising

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Presentation transcript:

6.02 Exemplify advertising

What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a good or service

What is media? The agencies or means used by a company to convey an advertising message

What is cooperative advertising ? Occurs when a manufacturer helps a retailer pay for advertising costs For example: Kellogg’s gives Kroger money to help them advertise Kellogg’s cereals

Advertising includes: Print Media Newspapers Magazines Direct Mail Outdoor Advertising Directory Advertising Transit advertisements

Advertising includes: (con’t) Broadcast Media Television Radio

Advertising includes: (con’t) Online Media Electronic Direct Mail Online Ads

Advertising includes: (con’t) Specialty Media Giveaways

Advertising Agencies help to… Design ads and ad campaigns