Country Notebook: Lebanon

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Presentation transcript:

Country Notebook: Lebanon Jennifer Biskey Jess Engler Carly Gault

Lebanon

When compared by weight, wood is used more than all plastics, metals, and concrete combined. Pound for pound, wood is stronger than steel because it has a more favorable strength-to-weight ratio. http://osbguide.tecotested.com/osbfacts Our Product: OSB Board

Target Market Shipping Location: Beirut, Lebanon Target Market: Lumber yards Rationale: Located along coast of Mediterranean Sea Reconstruction after Civil War Remodeling to ‘go green’ Target Market Photo taken June 21, 2006 after Israeli warplanes launched air strikes

The Strategy Start out with a below-level price Offer additional 10% discount on $200 USD purchase to customers Mail out a survey to purchasing customers rating their level of satisfaction with our OSB board and service The Strategy