Alex Kroll Jasmine Valenta 3rd hr. Marketing Pep Radio 107.8 WTMJ Alex Kroll Jasmine Valenta 3rd hr. Marketing

Identification Name - 107.8 WTMJ Station Identification Catch Phrase Brings music and new stories Station Identification You are now listening to KXXX FM on 107.8 WTMJ Catch Phrase Local News, Better Music

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Location Location - Mosinee, Wisconsin Not much competition Radio Stations in Wausau, WI are only competition Population - 3,988 25% of residents under the age of 18 Medium income in 2012 - $51,059

Programming Will include: Rap Hip-Hop Pop

Target Market Demographics Psychographics Teens through middle aged people Male and female All races Psychographics People who feel strong towards rap, hip-hop and pop Religious beliefs Culture Favorite artists gets played a lot

Play List Radioactive Lose Yourself Light Em Up Thrift Shop Can’t Hold Us Demons Berzerk Get Lucky Holy Grail My Band Gas Pedal TKO Wake Me Up Hold On, We’re Going Home More Stronger Don’t Stop the Party Sail Applause Counting Stars

Local Businesses Sit’N Kabitz North Abby Brewing Company Studio 306 Stage Stop Krueger Floral

Contests Listen to the secret sound Winning tickets to a concert The ninth caller gets $50 if right Winning tickets to a concert Apply online

Concerts Blue Man Group Rock the Rumble III Grand Theatre in Wausau, WI October 29-30, 2013 Starts at 7:30 pm Tickets range from $70-$90 Four different individuals would win tickets Rock the Rumble III Harley Davidson Museum in Milwaukee, WI November 9, 2013 6 pm - 11 pm Tickets range from $18-$20

Competition 95.5 96.7 Wider variety of music More local Play more music, less commercials/advertisements 96.7 We wouldn’t state that we are better than the other radio stations We would talk about current/major events in the local area