Lobbying and advocacy lessons from outside higher education PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Rick Russell, Esq., senior advisor, StateStreet Advisors, LLC Jason W. Wagner, director of policy and government relations, Associated Pennsylvania Constructors PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA What motivates policymakers? Single most important job for an elected official “Inner circles” control district perception Electoral freedom to deviate Sustainability of grassroots Cadence of communication with policymakers Following up PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA The Environment (PA) Strongly Partisan Legislature Both Gov and Legislature claim “mandate” Effects of Redistricting Moving Caucuses to Ideological Extremes Shifting of Ideological Tags Western PA Dem can look a lot like a Rep in other States City versus Rural Dynamic Leadership Driven National Influences PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA The Environment (Nationally) Partisan Legislatures Even within controlled states Effects of Redistricting Moving Caucuses to Ideological Extremes Immigration Parties attempt to make inroads City versus Rural Dynamic Initiative and Referendum States National Influences PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Advocacy today Common themes Jobs and Economic Development Sustainable/Linear Policy Link to communities Ability to unite disparate groups Ability to provide cover in the District Consistency of messaging Finding the right advocate Don’t get picked off PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Case Study – SSF/NOL Tax Complex sounding tax policy that languished for years in legislature Jobs and Economic Development Creation of “Compete PA” Sustainable/Linear Policy The Home Team Advantage Link to communities Brick and Mortar connectivity Ability to unite disparate groups Labor and Management Ability to provide cover in the District Data ties to districts Consistency of messaging Priority for Organization. Don’t give reason to move away from issue Finding the right advocate Not always the Constituent legislator Don’t get picked off PHELAP 2016 • Harrisburg | University Park, PA

International Advocacy Western assumptions about motivations have limited value “Politics” are local, even in countries with strong central gov’t Economic arguments resonate Western companies/institutions held to higher standards Customary advocacy for citizen might be FCPA violation for ex-pat Absolute need for domestic hires on GR team Western expectations on turnaround, deadlines, process will disappoint PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Rick Russell, Esq., senior advisor, StateStreet Advisors, LLC Jason W. Wagner, director of policy and government relations, Associated Pennsylvania Constructors PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Keys to Success Assessing your organization’s internals Getting industry buy-in Identifying and developing leaders and champions Developing a strategy Don’t “go at it alone” PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Assessing your organization’s internals Leadership Staffing Funding Public Affairs Communications Technology PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Three Year Strategy Developed a Vision Researched public response and massaged to it Managed the “effort” Developed “the Ask” -- $$$ needed Focused on “the Ask” Created a broad support network PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Building a Coalition Absolutely a CRITICAL key to our success Creation of the Keystone Transportation Funding Coalition (KTFC) Diverse representation: “Non-traditional Supporters” Show that funding is much larger issue than just our industry PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Keep other groups integrated and on message Monthly coalition meetings Frequent meetings of key leaders to ensure messaging continues “rally the troops” Give members an active part in participating in process. Don’t just sit back and let the lobbyists and paid staff do it all PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Learn to step back Allow others to get in the limelight Ensure that other member organizations of your team are also a focal point of your effort. Keep everyone update and engaged to combat member fatique 3-year efforts….lots of false starts along the way PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Lessons Learned State your ask clearly and stick to it Don’t settle for less….even if you know that’s what you’ll get Prove issue is bigger than your industry Hire and effective outreach coordinator Build the biggest tent you can. Think differently about working with “non-traditionals” Ensure engaged coalition members and leaders Communicate and manage expectation CAREFULLY Support your friends: win or LOSE PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Thank you/Questions Jason W. Wagner Director of Policy and Government Relations Associated Pennsylvania Constructors 717-238-2513 x.111 Jwagner@paconstructors.org PHELAP 2016 • Harrisburg | University Park, PA