Brand of Serbia and SEE market

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Presentation transcript:

Brand of Serbia and SEE market Ms. Marija Labovic CEO/Managing Director National Tourism Organisation of Serbia National Tourism Organisation of Serbia www.serbia.travel

New and Experienced - SEE market status Tourism and business knows no boundaries Mix of established, emerging and non-developed tourism destinations Cooperation VS competition Fusion of experiences

Serbia as a gateway to the SEE region More accessible than ever Over 70 direct flight connections Overseas flights Road infrastructure improvement Airport commercialization National Tourism Organisation of Serbia www.serbia.travel

Serbia as a new destination Serbia as a new tourist destination Challenges Solutions National Tourism Organisation of Serbia www.serbia.travel

Branding Serbia as a tourism destination Branding not a single step, but entire continues process Starting objective mark of our resources Questions to answers Strategy National Tourism Organisation of Serbia www.serbia.travel

National Tourism Organisation of Serbia Values of the brand Primary brand attributes Emotional benefits Brand personality Total brand value National Tourism Organisation of Serbia www.serbia.travel

Strategic values of Serbia People Great location – at the crossroads of east and west Nature resources Cultural heritage National Tourism Organisation of Serbia www.serbia.travel

National Tourism Organisation of Serbia Strategic products MICE and business travel City Break Spa and wellness Touring Cruising Events National Tourism Organisation of Serbia www.serbia.travel

Holiday for all – joint initiative MNE and SER Focus on low-season Focus on new market segments National Tourism Organisation of Serbia www.serbia.travel

Danube – the Lifeline of Europe Danube as a tourism product Roman Emperors Road Danube Wine Road National Tourism Organisation of Serbia www.serbia.travel

HERA – Joint Adriatic Heritage To develop a joint cross-border platform within the Adriatic area for management and promotion of sustainable tourism based on common cultural heritage 19 partners from 8 Countries: Croatia, Italy, Serbia, Montenegro, Greece, Slovenia, Bosnia&Herzegovina and Albania. National Tourism Organisation of Serbia www.serbia.travel

National Tourism Organisation of Serbia Wild Soul of Europe NTO Montenegro and NTO Serbia Markets: Azerbaijan, UAE and China New markets: Japan, South Korea CTW Chinese Tourists Welcoming Award 2013 National Tourism Organisation of Serbia www.serbia.travel

China-CEECs tourism cooperation Protocol agreement among China and 16 countries in Central and East Europe Tourism coordination center in Budapes Summit held in Belgrade in 2014 Serbia: PR agency, 43 tour operators, media representatives and bloggers, trade shows in Peking and Shanghai + web Joint activities with ETC National Tourism Organisation of Serbia www.serbia.travel

Bosnia and Herzegovina – Serbia tourism cooperation NTO BiH and NTO Serbia Joint trade shows: Leisure Moscow 2015, WTM London 2015 and F.R.E.E Munich 2016 Joint press tour in BiH, Serbia and Montenegro National Tourism Organisation of Serbia www.serbia.travel

National Tourism Organisation of Serbia Valter tour Bata Zivojinoc Following the movie foot steps National Tourism Organisation of Serbia www.serbia.travel

National Tourism Organisation of Serbia What is next More focus on European makret Copperation with regular and low cost carriers On line promotion Negotiation with touroperators National Tourism Organisation of Serbia www.serbia.travel

Thank you for your attention! Ms. Marija Labovic CEO/Managing Director National Tourism Organisation of Serbia National Tourism Organisation of Serbia www.serbia.travel