Understand the role of marketing in business.

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Presentation transcript:

Understand the role of marketing in business. Essential Standard 3.00 Understand the role of marketing in business.

Objective 3.02 Buying Behaviors

ESSENTIAL QUESTIONS What are the steps of developing a marketing strategy? How are the major sources of consumer information classified? How are shopping locations classified?

Marketing Strategy MARKETING STRATEGY how a business will meet its goals of satisfying customers TARGET MARKET consists of a group of people that have similar needs and wants. MARKETING MIX Are the 4Ps of Marketing(product, price, place, and promotion) What does a marketing strategy provide for a business? A target market consists of a group of people that have similar needs and wants. A marketing mix consist of a blending of the marketing elements (product, price, place, and promotion)

Office Depot sells office supplies and copying services. It promotes its supplies and services to customers that operate a home office or a business office.

Major Sources of Consumer Information

Media Sources Newspapers Types of media sources: Provide specific information about products and services. Types of media sources: Print Examples Magazines Newspapers Broadcast Organizations Radio Television Internet

Government Agencies Inform consumers and may handle consumer questions. Types Federal State Local

Business Sources Product Labels: Product information How to care for product Where product was made Product size Product labels Customer Service Departments focus on assisting customers. Better Business Bureau (BBB).

Business Sources Customer Service Departments focus on assisting customers. Better Business Bureau (BBB) provide facts about products or services The Better Business Bureau says bogus emails with a link that can give someone access to anyone's computer are showing up across the region.

United States Department of Agriculture (USDA) BUSINESS SOURCES United States Department of Agriculture (USDA) Federal Trade Commission (FTC) Food and Drug Administration (FDA)

SHOPPING LOCATIONS

Factory Outlets provides high-quality products at low prices SHOPPING LOCATIONS Convenience Store Sale items needed QUICK AS POSSIBLE Factory Outlets provides high-quality products at low prices A supermarket A convenience stores

Traditional Retailers Department Stores What is a department store? What are some examples? Provide some examples in notes sections Discount Stores What is a discount store? Specialty Stores What is a specialty store? Department stores provide broad product lines and highlight their customer service. Discount stores highlight their offering of lower prices for products. Specialty stores provide a special line of products.

Contemporary Retailers Specialty Superstores What is a specialty superstore? What are some examples? Provide some examples in notes sections Superstores What is a superstore? A specialty superstore provides a wide variety of limited products at low prices. A superstore provides a wide variety of products in retail services, such as food, bakery, auto, and electronics.

Non-Store Shopping What is non-store shopping? What are some examples of non-store shopping opportunities? Provide some examples in notes sections Another example is vending machines. What are vending machines? What are some examples of vending machine shopping opportunities? Provide some examples in notes sections Non-store shopping allows goods and services to be purchased by telephone, computer, television, fax, or door-to-door. Vending machines provide products through automation.