Tears of the Sun Update February 11, 2003

IAG Weekly Survey Update Since 2/3, inclusive of Monday 2/10 Total moviegoers Male moviegoers Program Analysis

IAG Weekly Tracking Data IAG Update Awareness and Intent for “Tears” popped significantly on Monday (2/10). The data below is from our “Weekly” tracking survey: from 2/10 (data from that day only), and from the full weeks of 2/2 and 1/27.

IAG Weekly Tracking Data IAG Update “Tears” is doing slightly better in awareness for older men, but better in definite intent for younger men. Young male definite intent more than doubled on Monday night since last week.

IAG Media Tracking Data IAG Update “Tears” new spot did well in Kingpin with high creative and title recall, as well as high “intent” scores. Significantly, this creative popped more than earlier spots – with a bump of ten points in likeability compared to any other ad in any other show.

IAG Update IAG Media Tracking Data (see next page for comments) The “Kingpin” spot was a hit with young men – by far the highest scores in all metrics …

Awareness and Intent up this week. Summary Awareness and Intent up this week. New Spot in Kingpin working with young men IAG will continue to monitor …