Lessons In Effective Student Success Storytelling Toni Molle – CSU CO Public Affairs Jeannie Wong – Sacramento State Dave Edwards, Ed.D. – Cal State Fullerton

Today’s topic and format CSU CO Public Affairs – Lessons In Effective Student Success Storytelling, role of Chancellor’s Office and campus Public Affairs Sac State – Made At Sac State; Integrated Success Storytelling Cal State Fullerton – Everyone Plays A Role Advocating For Students and Sharing in Student Success; Storytelling Tips Questions

Panelists Toni Molle, Director, Public Affairs, CSU CO Jeannie Wong, Associate Vice President, University Communications and Marketing, Sacramento State Dr. Dave Edwards, Executive Director, Associated Students, CSUF, Inc.

Telling CSU Students’ Stories Key CSU Stories Graduation Initiative 2025 Inclusivity and Diversity Budget Advocacy CSU Messages Opportunity Quality Transformation Success

Maximizing Opportunities Identify Advocates Who Will Tell Your Story Repurpose Content Across A Variety Of Channels Repeat and Repackage Tell Them Once. Tell Them Again Share Stories With Multiple Networks Summer Arts Example? Play video.

Visual Storytelling Add a Visual Element: Photo/Video Identify One Or More Visual Element For Every Story Tap Experts & Advocates To Tell The Story KISS: Keep It Short And Strategic Tips And Tools Of The Trade

#MakingItHappenAtSacState:Telling our story Content is produced by our staff writers and visual communicators, working in close collaboration with our campus partners, including the President’s Office and especially the governmental relations team. We leverage and amplify (read: repeat and repackage) the content (stories, videos and photos) by strategically utilizing our integrated communication channels. Those channels include:

Communication channels: News releases and advisories Social media: Facebook, Twitter, Instagram and Storify. (We also have YouTube, Vimeo and Flickr accounts, primarily for archiving.) University home page Sacramento State Leader, a weekly e-newsletter

Communication channels, cont. Made at Sac State Magazine, our new quarterly online publication Award-winning Made at Sac State marketing campaign Additional marketing and advocacy collateral Campus signs Highway 50 digital billboard

Hecho en Sac State!

Why it matters State support vs. tuition

So … what is our story? It can be found in our Message House

Made at Sac State

Academic Benefits for Student Employees Opportunities for auxiliary organizations to support the academic success of their student employees Example 1: Auxiliary Services Corporation, CSUF provides a book loan program for all student employees. This allows students the opportunity to borrow books, providing substantial savings each semester. Example 2: Associated Students, CSUF, Inc. provides student employees four hours of paid time off to study per semester for students who have been employed for six semesters or more. This effort is a part of ASI’s commitment to supporting the personal, professional, and academic success of our student employees.

Strategies for Student Staff Development Ask. Know. Encourage. In the fall of 2013, the Ask. Know. Encourage. program was introduced as a way to give professional staff and advisors the tools needed to better connect with student staff members. Ask the questions. Know the resources. Encourage their academic achievement. Providing supervisors with resources The Ask. Know. Encourage. program provides all staff with an informational brochure consisting of academic advising resources, career planning resources, tutoring and academic resource center locations; academic college resources; and general campus resources. The information is reviewed each semester and updated as needed so that supervisors always have the resources needed when working with students Creating opportunities for intentional intervention The final component of the Ask. Know. Encourage. program is a monthly email sent to all supervisors. This email provides supervisors with prompt information, suggestions, and questions for the student employees based on the staff development theme for the month. For example, during October, the student development theme was balancing independence and interdependence. Supervisors received the following prompt to use during their interactions with their student employees: “Name a time this week when (1) you had to determine when to act alone and (2) why you had to work or consult with others.“

Storytelling Tips Develop a heart and head connection Use the right protagonist KISS Leverage and amplify content Build your message house Ask. Know. Encourage.

Closing Thoughts & Questions

Add contact for University Communications