Creating Tourism Products That Sell

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Presentation transcript:

Creating Tourism Products That Sell

Define Your Product FIT / Fly Drive – Group – Both Define FIT for Europe (drive programs) and Asia (join existing group) Set a Budget Pick a Market(s) Pick Your Promotional Activities – Aids Produce Correct Promotional Materials Promote “In-House” Pick your PARTNERS

International Marketing Aids & Tools Trade Show Participation US: IPW, Go West, RMI Roundup the UK: World Travel Market Germany: ITB Italy Visit USA Sales Missions Familiarization Tours TRADE—Product exposure PRESS—Editorial coverage

INTERNATIONAL MARKETING AIDS AND TOOLS Web Site Advertising Editorial Coverage Guide Books Word of Mouth

Contact Rocky Mountain Holiday Tours Gary Schluter, General Manager PO Box 2063 Fort Collins, CO 80522 T: 970-482-5813 E: gary@rmhtours.com International Tourism Marketing Mary Motsenbocker, President 6420 South Quebec Street Englewood, CO 80111 T: 303-850-9358 E: mary@itm.travel