Creating Your Visual Social Media Strategy for Real Estate

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Presentation transcript:

Creating Your Visual Social Media Strategy for Real Estate #AgentMastermind Webinar: 6/17/14 Hosted by: @katielance

#AgentMastermind Did you know…

Visual marketing Is a way to tell your story #AgentMastermind Visual marketing Is a way to tell your story Your story differentiates yourself Telling your story helps to: build your brand, build your business connect with clients

Visuals Appeal to emotions Creates intimacy Engages consumers #AgentMastermind Visuals Appeal to emotions Creates intimacy Engages consumers Reaches a larger audience

This webinar Agents succeeding in social #AgentMastermind This webinar Agents succeeding in social Telling your story through Instagam and Pinterest Interest and Pinterest tips and do’s/don’ts Additional tools and apps Little things that make a big difference Q/A

Agents succeeding in social media.. #AgentMastermind Agents succeeding in social media.. They are telling their story visually What does it feel like to work in (city) What does it feel like to work with their team? Capturing moments Sharing success stories Sharing the ‘back story’

Showcase your knowledge #AgentMastermind Showcase your knowledge

Showcase your listings (the right way!) #AgentMastermind Showcase your listings (the right way!)

Showcase causes (that are important to you) #AgentMastermind Showcase causes (that are important to you)

Give people a sneak peek #AgentMastermind Give people a sneak peek

#AgentMastermind Recognize people

#AgentMastermind Showcase your past

Agents telling their story visually… #AgentMastermind Agents telling their story visually… KatieLance.com/Pinstagram-eBook

Instagram tools: Statigram #AgentMastermind Instagram tools: Statigram KatieLance.com/Pinstagram-eBook

Instagram tools: Printstagram #AgentMastermind Instagram tools: Printstagram KatieLance.com/Pinstagram-eBook

Instagram tools: Mosaic app #AgentMastermind Instagram tools: Mosaic app KatieLance.com/Pinstagram-eBook

Instagram do’s and don’ts #AgentMastermind Instagram do’s and don’ts Do’s Don’ts Integrate personal and professional posts – 80/20 rule Look for moments of opportunity – life is content Use hashtags Match your Twitter and Instagram names Use stock photos Use someone else’s photo without their permission Have it be all about business Ask people to follow you back Don’t flood the feed KatieLance.com/Pinstagram-eBook

Pinterest business pages #AgentMastermind Pinterest business pages KatieLance.com/Pinstagram-eBook

#AgentMastermind KatieLance.com/Pinstagram-eBook

#AgentMastermind Pinterest tools KatieLance.com/Pinstagram-eBook

#AgentMastermind Pinterest tools KatieLance.com/Pinstagram-eBook

Pinterest Do’s and Don’ts #AgentMastermind Pinterest Do’s and Don’ts Do’s Don’t’s Get creative Pin from a variety of souces Install the “pin it” button on your browser Like and share pins Pin from the original sources Don’t re-pin without giving credit Have it be all about your and your business (unless you have a business page!) Download photos from the web and upload them as your own KatieLance.com/Pinstagram-eBook

KatieLance.com/Pinstagram-eBook #AgentMastermind Download my FREE eBook KatieLance.com/Pinstagram-eBook

#AgentMastermind Apps to enhance photos

#AgentMastermind Apps to enhance photos

Tools to enhance your photos #AgentMastermind Tools to enhance your photos

Tools to enhance your photos #AgentMastermind Tools to enhance your photos

5 things that make a big difference on Instagram and Pinterest #AgentMastermind 5 things that make a big difference on Instagram and Pinterest Use text over photos Use photo collages Ask customers and/or clients to share their photos Create infographics (infogr.am) Make every blog post that you create include one “pinable” image KatieLance.com/Pinstagram-eBook

Special announcement! Interested in group social media coaching? I’d love your feedback! http://bit.ly/KLCcoaching

Q/A – Contact Me KatieLance.com #AgentMastermind Q/A – Contact Me KatieLance.com Free eBook: KatieLance.com/Pinstagram-eBook