Baker(Kehong liu),Allen(Tianlun Zhang)

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Presentation transcript:

Baker(Kehong liu),Allen(Tianlun Zhang) Ice Cream store Baker(Kehong liu),Allen(Tianlun Zhang)

Product Monopolistic Competition Market Substitute Goods Product Description Organic ice cream (Different flavors) Drinks (Coffee, Fresh juice, Mineral water, Tea) Dessert Complement Goods Cups, Plate, Spoon, Tissue, ice cream cone, Fruits (Ice cream) Cups, Straws, Tissue, Cup holder, Tea bag (Drinks) Folks, Plates, Spoon, Water (Dessert) Substitute Goods Snack Bar Jungle Juice Starbucks Dunkin’ Donuts Monopolistic Competition Market Experienced goods Food industry

Value Delivery Happiness & Relaxation Delicate decoration High quality of service High quality of product (Organic) Delicate decoration Happiness & Relaxation

Consumer care about Taste Quality Preference Experience Price

Competitors Snack bar Jungle juice Cheap Multi-choices High-calories Strength: Time saving Fresh Customization Membership Weakness: Expensive Single commodity Raw material reserving-time shortly Snack bar Cheap Multi-choices High-calories Low quality service Dunkin’ Donuts/Starbucks High brand cognition Multi choices High quality service Not exlusive

Market Power (Barriers to enter) Employee training Raw materials selecting (Organic) Seasoning

Market Power Continue… (Differentiation Prrducts) Organic materials Highly customized products

Question