A Guide to Radio Advertising www.TheMediaAnt.com A Guide to Radio Advertising

Step 1 - Choose the Right Station(s) Use the following filters to find the right radio station(s)– Geography – choose the city/state you want to target Language - music language of the radio station Click here to view all radio stations and choose the most suitable one – The Media Ant

Step 1 - Choose the Right Station(s) Sort - Use this to find the top channels by sorting using Station Rank in a City. View Details - Once you have found the right station, click on View Details to find information on pricing and execution List View - You can switch to the List View to choose and add multiple stations to your Shortlist in one go Need help in figuring out the best station for you? Reach out to our Planner

Step 2 – Understanding the Radio Station The most commonly used media option is the Jingle split across time bands of Prime Time, Non Prime Time and Mixed Time. For other media options like RJ Mentions, Contest, Time Check, Sponsorship Tag etc please check details on the website or contact us at help@TheMediaAnt.com for assistance. Need help in figuring out the best media option for you? Reach out to our Planner

Step 3 – Understanding the Price Radio Advertising rates are always quoted in terms of ‘per 10 sec’ If the ‘per 10 sec’ rate for a Radio Jingle is Rs. 200, Ad Length No of Times/Day No of Days Price Payable 10 1 Rs. 200 20 Rs. 400 5 Rs. 2,000 7 Rs. 14,000 If a 10 sec ad is played once, the cost would be Rs. 200. For a 20 sec ad, every time you play the ad it would cost Rs. 200 X 2 = Rs. 400 Now, if you play your 20 sec ad, 5 times a day, the cost becomes Rs. 400 X 5 = Rs. 2,000 And if you play your 20 sec ad, 5 times a day for 7 days, it becomes = Rs. 2,000 X 7 = Rs. 14,000 Need help in figuring out the best price available? Reach out to our Planner

Step 4 – Choosing the Right Media Option Once you have selected the media option for the Radio Station, click on the ‘Add to Shortlist’ button Need help in figuring out the best media option for you? Reach out to our Planner

Step 5 – Calculating Final Price Enter details below to see total price payable - Ad length No of Times/Day No of Days You can choose to Email the details Or Create a Campaign to close the booking For any assistance drop us a mail on help@TheMediaAnt.com

Help@TheMediaAnt.com +91 80674 15510 Need more help? Help@TheMediaAnt.com +91 80674 15510 www.TheMediaAnt.com