Taking on Take Downs: Trade Marks, Trials, and Insta-gains

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Presentation transcript:

Taking on Take Downs: Trade Marks, Trials, and Insta-gains Taking on Take Downs: Trade Marks, Trials, and Insta-gains. 12th October 2017 Catherine Wiseman, Partner

Taking on take downs… Running Order: Definition of social media. Summary of the pros and cons of social media. Consideration of the various processes available. Strategy and practical tips.

What is social media?

+ = What is social media? Social: Media: Interaction & communication Web-based means + =

Pitfalls and Uses PROS: Increases brand awareness. Creates more inbound traffic and improves search engine rankings. Improves brand loyalty. Cost effective marketing.

Pitfalls and Uses CONS: Fine line to tread. When it goes wrong, it goes really wrong…

Scope of this talk

Dos and Don’ts Do: Don’t:

Taking on Take Downs… FACEBOOK: Social networking website. Leading social network worldwide – 2 billion monthly users. Largest UK demographic in the 25-34 year old category. Useful for businesses dealing directly with consumers. Takedown link: https://www.facebook.com/help/contact/1057530390957243

Facebook

Facebook

Facebook

Facebook

Facebook

Facebook

Facebook

Facebook

Taking on Take Downs… INSTAGRAM: Social networking website. 17.2 million users in the UK. Largest UK demographic in the 18-24 year old category. Useful for businesses dealing directly with consumers. Takedown link: https://help.instagram.com/contact/372592039493026?helpref=faq_content

Instagram

Taking on Take Downs… TWITTER: Microblogging website/social messaging tool. 13.1 million users in the UK. 81% of millennials check twitter at least once a day. Useful for a wide variety of businesses. Takedown link: https://support.twitter.com/forms/trademark

Twitter

Twitter

Twitter

Taking on Take Downs… LINKEDIN: The largest social media network for professionals. 21 million users in the UK. Largest demographic in the 35-54 year old category. Useful for professionals and professional service companies. Takedown link: https://www.linkedin.com/help/linkedin/ask/TS-NTMI

LinkedIn

LinkedIn

Taking on Take Downs… YOUTUBE: One of the most popular video sharing websites. Over 30 million visitors per day. YouTube users lie mostly between the ages of 18 and 49. Useful for businesses dealing directly with consumers that have an active video marketing strategy. Takedown link: https://www.youtube.com/reportingtool/trademark?rd=2

YouTube

YouTube

YouTube

Conclusion STRATEGY: Takedowns – a last resort. Portfolio review – ensure core marks are registered in key territories. Devise a specific strategy for China. Conduct proper investigations and test purchases. Consider how to prioritise takedown action. Try and try again (within reason…)!

Thank You! Any Questions? Catherine Wiseman Trade Marks catherine.wiseman@barkerbrettell.co.uk @cawiseman71 Catherine Wiseman Any Questions?