What is Toppsta? An online community reviewing children’s books

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Presentation transcript:

What is Toppsta? An online community reviewing children’s books 23,000 fans on Facebook (2,700 on Twitter) Focus is on children’s books for ages 0 to 12 Our aim is to help children, parents, teachers & librarians discover brilliant books for children We run book giveaways and post reviews High engagement on our Facebook page Reviews published on www.toppsta.com Working with publishers, authors, illustrators and agents

Kids Authors Jacqueline Wilson 206,000 Facebook fans 12k Twitter fans Jeff Kinney 96,000 Facebook fans 38k

“Where can I buy this book?”

We can be wordy on Facebook

Based outside of London More data 89% of our fans Based outside of London 38% of our fans based outside London and South East

More Facebook followers became Toppsta brand champions Engagement More Facebook followers became Toppsta brand champions

Collect Reviews

Understand book buying

Build a reading timeline for each child

Once signed up to www.toppsta.com parents are sent a personalised newsletter for each registered child every week

Don’t mention the “L” word “…just wanted to say a huge thank you to you for setting toppsta up! My son was struggling badly with his reading last year as he just didn't enjoy it until I started receiving some of your books. He is now above average and exceeding his age expectations. He's jumped 4 school reading grades in 6mths!!