The need for standardization

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Presentation transcript:

The need for standardization Panos Ipeirotis, New York University John Horton, oDesk

Crowdsourcing: The dream The assembly line for knowledge work

Crowdsourcing: The reality The bazaar of knowledge work

The transcription bazaar Price discovery impossible A variety of interfaces make specialization difficult

Standardize and Price like Stock market With standardized work units: Easier to enter for requesters Easier to train workers Easier to build composite workflows Automatic pricing with bid/ask Pricing controls speed in a predictable manner