Business Models in the future Wireless World

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Presentation transcript:

Business Models in the future Wireless World WWRF WG2 White Paper Business Models in the future Wireless World Pieter Ballon

White Paper Objectives Preliminary results of contributions and discussions in WG2 Starting point for further research Subjects: Definition and methodology I-centric business models Research agenda Business Models in the future Wireless World 25 June 2002

Definition and approach A description of how a company or a set of companies intend to create value with a product or service. It defines the architecture of the product or service, the roles and relations of the company, its customers, partners and suppliers, and the physical, virtual and financial flows between them Levels Functional Organisational Financial Business Models in the future Wireless World 25 June 2002

Fitting the models Business Models in the future Wireless World 25 June 2002

Towards I-centric business models Changing constellation of functions and roles Flexibility of roles and actors Influence of business model on technical architecture I-centricity Business Models in the future Wireless World 25 June 2002

I-centric models: New constellation of functions Business Models in the future Wireless World 25 June 2002

I-centric models: Increased flexibility of roles and actors Unbundling of functions and roles, p2p characteristics Different scenarios of business constellations and topologies Business Models in the future Wireless World 25 June 2002

I-centric models: influence of business models on technical architecture No longer predominance of technical architecture From R&D to Design paradigm Dynamic modelling Business Models in the future Wireless World 25 June 2002

I-centricity in business models Business Models in the future Wireless World 25 June 2002

Research agenda Generic business model: terminology and framework Scenarios of business constellations and topologies Testing, assessing implications of scenarios and models Business Models in the future Wireless World 25 June 2002

Contact: Ballon@stb.tno.nl Business Models in the future Wireless World 25 June 2002