Preparing for Conscious Communication in the Workplace Communicating in Professional Contexts Skills, Ethics, and Technologies 2ed Chapter Three: Preparing for Conscious Communication in the Workplace H.L. Goodall & Sandra Goodall
Organizing a Communication Event Step 1: Choosing a Goal for Your Message Assess Your Audience What Has Worked in the Past? What Reasons, Authorities, Examples, and “Truths” Does this Audience Rely on? What Information Can Help me Better Understand Our Client?
Organizing a Communication Event Step 1: Choosing a Goal for Your Message Generate Outcomes Inform Persuade Entertain Build a Business Relationship Establish Criteria for Success Microsoft Image
Organizing a Communication Event Step 2: Creating a Strategic and Ethical Message Creating a Thesis of Message Introduces Audience to Message Announces Your Intention Microsoft Image
Organizing a Communication Event Step 2: Creating a Strategic and Ethical Message Determining the Main Points of the Message Causal Problem-Solution Chronological Topical Microsoft Image
Organizational Patterns
Organizing a Communication Event Step 2: Creating a Strategic and Ethical Message Developing Supporting Materials Verbal Support Visual Support Microsoft Image
Verbal Supporting Materials Facts and Statistics Use Only from Credible Sources Be Sure They Are Validated Independently Tie Statistics to Audience Use Graphics to Illustrate Microsoft Image
Verbal Supporting Materials Testimony or Authoritative Sources Use Quotes from Credible Sources Tie Citations to Topic Directly Cite only Necessary Information Tie Citations to Audience
Verbal Supporting Materials Examples & Narratives Choose Appropriate and Sensitive Examples and Narratives Make Story or Example Memorable Use Fresh Examples and Stories
Visual Supporting Materials Determine Visual Needs and Professional Expectations of Audience Preview Location Be Aware of Time Constraints Determine Method that Best Adds Visual Quality to Message
Making Transitions Provide Directions to Audience about… Upcoming Changes in Point being Made Internal Movements in Reasoning Microsoft Image
Making Transitions Lack of Transitions… Confuse Audience Cause Boredom Reduce Effectiveness Disorient Listeners Microsoft Image
Developing Effective Introductions Gain the Audience’s Attention State a Thesis Preview the Main Points Offer an Inducement Microsoft Image
Developing Effective Conclusions Review Main Points Provide Closure Microsoft Image
Organizing a Communication Event Step 3: Coordinating with Others Understand Our Own Success is Tied to Company Success Also Allows Us to Gain Insights We cannot Get Working Alone Involves Making Sure All Who Should Know are Informed
Organizing a Communication Event Step 4: Delivering the Message Practice, Practice, Practice How Much Practice Depends on… Prior Experience Number and Complexity of Visual Aids Familiarity with Topic Confidence in Speaking Abilities Degree of Formality of Setting
Important Speaking Characteristics Fluency Naturalness Vivacity Nonverbal Competence Microsoft Image Making Business Presentations Work http://www.businessknowhow.com/manage/presentation101.htm
Communicating in Professional Contexts Skills, Ethics, and Technologies 2ed H.L. Goodall & Sandra Goodall