The Technology Context B101 Coursework Assignment 2 Katie Tuffrey 499293

The Sony Erricson Elm, Enviromentally friendly and profitable?

Aims to be a more energy effcient product: Multiplier effects on: Describe 1 or 2 qualities of the product design which have a positive environmental impact or improve the sustainability of the product or technology. Eco-friendly phone Packaging reduced and recycled Usage uses less power whilst processing tasks (eg. Texting) Green calculator Phone build Materials  no lead and chemical free Phone body made out of recycled plastic bottles EP300 greenheart charger Low power consumption charger Displays a message to unplug when the battery is full to stop draining unnecessary electricity from the socket. The phone can go a week without charging, makes a change to most moblies theses days which require nightly charges. Aims to be a more energy effcient product: Multiplier effects on: Harmful emissions decreased Carbon footprint decreased Less use of nuclear fission and chemical combustion

Has a slightly convex back Is ergonomically designed Describe how 1 or 2 design concepts from the selected product could be beneficially applied to a different technology product. The elm: Has an elongated body Has a slightly convex back Is ergonomically designed Its shape makes it fit more comfortably in your hand than other phones The keypad has slightly convex buttons to ease use This impacts on Repetitive Strain Injuries Is eye-catching Has noise shield and clear voice

Targeting a wider audience Describe how the design of the selected product has affected the brand image and sales revenue of the business. They have now brought out a range of eco-friendly mobiles such as the hazel or cedar Targeting a wider audience Which means a larger sales revenue for the company Which in turn means a larger profit

http://www.asymco.com/wp-content/uploads/2010/08/Screen-shot-2010-08-11-at-8-11-12.27.35-PM-440x335.png

Consumers make conscious decision about the way they behave Describe how the design of the selected product has affected the social behaviour or attitude of the customers. Consumers make conscious decision about the way they behave The social attitudes of the customers are largely defined by their demographics, social values and personality The elm gives handy hints and tips to advise the user of ways to improve there eco-friendliness This will help them to make concious decisions and change the way they view things

http://www. global-greenhouse-warming http://www.global-greenhouse-warming.com/graphs-diagrams-of-global-warming-and-climate.html

references http://www.global-greenhouse- warming.com/graphs-diagrams-of-global- warming-and-climate.html http://www.zath.co.uk/sony-ericsson-elm-review- the-eco-friendly-smartphone/ http://www.asymco.com/wp- content/uploads/2010/08/Screen-shot-2010-08-11- at-8-11-12.27.35-PM-440x335.png