Ethics in Marketing Annie Norris

What is Marketing?...It’s OK, most people don’t know.

Endless Opportunity to Manipulative Bad rep for a reason. Easy to manipulate Easy to overpromise Challenge for Christians Where to draw the line Informing Persuading Manipulation

Tricks of Persuasion Rejection-then-Retreat Reciprocation 70% off!!!! You did this as a kid Reciprocation Not-so-free samples “Liking: the Friendly Thief” Similarity Mirror Compliments Say my name Commitment is Key ….Bottom line: if you’re trying to get them to do something you know they don’t want to do…it’s sketchy. (Sales is tricky)

Comparative Advertising

Backfire from Comparative Ads

Exaggeration: Rules: -Obvious is good -Deception is the problem

Idealistic Associations “If I buy ___I will be____, just like him/her/them.”

Stealth Marketing Sports figures are paid to wear a particular brand of clothing when going out in public. Paid workers join online communities and special interest message boards to chat with people about products without revealing that they work for the company, or they post fake reviews online. Sony Ericsson Company: Camera phone. http://study.com/academy/lesson/stealth-marketing-definition-examples.html

Proverbs 10:9 ESV Whoever walks in integrity walks securely, but he who makes his ways crooked will be found out.

Citations http://study.com/academy/lesson/stealth-marketing-definition-examples.html Cialdini, Robert B. Influence: Science and Practice. Boston, MA: Allyn and Bacon, 2001. Print.