RELIANCE JIO

ABOUT JIO Jio is a LTE mobile network operator in India which is a wholly armed subsidiary of Reliance Industries , with coverage across all 22 circles in India. The services were first launched to Jio’s partners and employees on 27th December 2015. Later services were commercially launched on 5th September 2016.

Reliance’s vision is: To be our clients’ ’first call’ and preferred collaboration partner within our business areas To consistently exceed our clients’ expectations for professional and value-adding advice Our objective is long-standing and trustful client relationships created via excellent advice and service.

MARKETING STRATEGY JIO is offering own apps like jio play , jio money,jio securities etc. Jio is going to charge 1/10th of standard in telecommunication charges. Competitive pricing and tariff plans. Focusing on calls, text and data respectively without any roaming charges throughout India. Student gets a additional 25% data usage if they register their sim card on a student id. Quality subscribers 100 million mark Oligipolistic market

WHY JIO IS DIFFERENT FROM OTHER BUSINESSES? Reliance opted the following ideas to be innovative and different : THINK BIG AND EXECUTE ON GROUND DISRUPTION (BUILDING ENTRY BARRIERS) ALTERNATE CHANNELS OF REVENUE INORGANIC GROWTH OPPORTUNITIES

Micro and macro environment factors

With Reliance JIO aiming to cobble up 100 million subscribers in “record-time” as against the current mobile internet subscriber base of 150 million in the entire country. This launch has sent shivers down the spines of the nature telecom operators of the nation .

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