ePublishing Industry of Korea 2005/9 Dae-hun, sung Team Leader of Digital contents Business Team, Kyobobook centre

Contents 1 Areas of ePublishing Industry 2 Progress of ePublishing Technology 3 ePublishing Standardization History 4 Market Status 5 Business Model of eBook Contents 6 ePublishing Companies of Korea 7 Related Market 8 Needs for the Future Books 9 Market Prospect - From eBook to uBook

1 Areas of ePublishing Industry ePublishing = electronic Publishing Contents = eBook, e-comic, e-Journal, e-magazine, e-Newspaper, Audiobook, e-textbook Multimedia etc. Software = Viewer, Publisher, DRM etc. Hardware = PC, Tablet PC, eBook Device, PDA, Smartphone, HDTV, Mobile Phone etc. < Contents > < Software > < Hardware >

2 Progress of ePublishing Technology Computerization Stage Process Innovation New Media Stage Media Innovation Ubiquitous Stage Distribution Innovation Technology eBook CD-ROM Word Processor DTP CTS 1970 1980 1990 2000 Years

3 ePublishing Standardization History 1992. 6 KEPA was established 1998. 12 KEPA founded KECC( Korea Electronic publication Certification Center ) ‘Electronic publication certification system’ was started 2000. 9 KEPA founded EBK( eBook Korea ) 2001. 5 EBKS( eBook Korea Standard ) 1.0 was announced by EBK 2002. 5 The first Korea eBook Fair was held in Seoul 2001. 9 EBook producing course was started at Kimpo Univ. 2002. 3 Management study utilizing eBook was demonstrated at 5 major university 2002. 7 EBKS 1.0 was adopted as a national standard called KSX 6100 2003. 12 KEPA developed online ‘electronic publication deposit and certification service’ site 2004. 12 KEPA developed ‘eBook hub site’

4 Market Status Contents Market Size ( Unit ; million $ ) Year 2000 2001 2002 2003 2004 2005 Amount 59 68 77 105 137 186 Market Feature Average growth rate after 2000 = 28.8% Supply Market Merger and acquisition between early stage ebook companies. Appearance of various eBook device like mobile phone, PDA, electronic dictionary , IP-TV, DMB(Digital Multi Media Brocasting), etc. The market size of eBook S/W and eBook-only H/W is too small to evaluate. Demand Market 70~80% of the ebook contents sales = Entertainment contents like romance novel, oriental action novel, adult novel etc. Mobile phone users are rapidly increasing ( Web user : mobile Phone user = 5:5 )

5 Business Model of eBook Contents Contents Owner & Provider Writer, Publisher B2B2C Transmission License Contract Profit Share 5 : 5 – 6:4 User Consumer B2B Service Provider Library, School E-library, KMS Reselling Contract Contents Distributor Reseller Portal, ISP Offline Reseller Device Company User Profit Share 5:(3:2) Consumer B2C Consumer Consumer Partnership Sale Service

6 ePublishing Companies of Korea Area Company Product or Service Software Easy Solution->Acrocube Adobe Merchant Server & PDF Reader Genesoft GeneFriend, Genebook Unidocs ezPDF Gate, WebBook Wisebook->Booktopia WisePublisher, WiseReader Korea Ebook->Epyrus HiBuilder, Hiebook Reader Innotive iBrowser, One Click Publisher Digitomi TrueEBook Hardware Hacker Packers mBook Aone Pro Tech AonePro eBook Hiebook Daeyang EnC MC eBook Contents Booktopia www.booktopia.com Barobook www.barobook.com www.genebook.co.kr, www.enjoyebook.com Wizbook www.wizbook.co.kr Joen Community www.ebook21.com WordCPL www.wordcpl.com KyoboBook www.kyobobook.co.kr

7 Related Market Electronic Textbook Digital Library etc. - 1998 : Electronic textbook for primary school distribution project - 2002 : The basic law for the electronic textbook utilization in schools - Needs for device development, contents producing, revision of the related laws eLearning - 2004 : eLearning for the high school students through the EBS and its web site - 2005 : uLearning project by the government and industry Digital Library - 1995 : The first digital library called LG Sangnam - 10% of the total library (10,000) etc. - Online periodicals, Album catalog, Game manual, EC catalog etc.

8 Needs for the Future Books One Source Multi Use Publication plan ready for the various media like paper, internet, mobile etc. Future Books need… Flexible forms usable any time and anywhere all over the world Multimedia contents like animation, sound, playables etc. Digital Convergence Ubiquitous

9 Market Prospect - From eBook to uBook uBook = Reader Oriented Publishing Environment Paper Book Sound Picture PC eBook ? Reader Oriented Mobile eBook Paper Oriented Text Moving Picture Printed Fascicle MP3 Audio Book eBook uBook

Q & A Thank you !