Chris Spake is a 32 year veteran in the Wine & Spirits industry Chris Spake is a 32 year veteran in the Wine & Spirits industry. Having spent 18 years in senior management roles with the Seagram Company Limited, 4 years with Remy-Cointreau USA, and the last 10 years with Patron Spirits Company, Chris has become professionally certified in Scotch, Cognac and Tequila, and holds a CSW degree in Wine. Chris holds an undergraduate BS degree in History and Political Economy, and an MBA in Marketing and Finance. Currently as Director – Brand Education for Patron Spirits Company, Chris develops and teaches Patron Master Classes to top Retailers, Distributors and Consumers around the world.