Corporate Portal 2012

Portal Growth Portal ranking What did we do Well Competition and External factors Increased Mobile Portal & SMS Alerts by approx. 5 times (achieved +15 M Vs 4 M in 2010) Internet Rank Etisalat.com.eg Vodafone.com.eg Mobinil.com Oct-Nov 2010 256 65 395 Oct-Nov2011 139 55 262 Political Issues & Imbalances Introduced Video & Audio rentals in addition to the Micro / Nano Charging Utilizing Global deals in acquiring the best W@P portal technologies Acquired all Music Content available in the Market Increased no. of SMS alerts customer base & services. Nov-Oct 2011 133 55 354 6 Feb 2012 169 53 289 Competition started to target new devices and platforms in addition to launch of Engezly & 3alsaree3 Portal visits for 2011 vs 2010 till 17th Dec Let 3rd parties do the Communication for SMS services. What did we do wrong How to improve Ignored Communication Focus on new Mobile devices as Tablets 2010 2011 Visits 4,419,809 9,112,502 106% Unique visits 2,505,981 4,378,717 75% Defocus on Mobile Applications Work on Smartphones applications on BB & IPhone in addition to the traditional phones Not targeting new platforms and devices as Tablets Enhance the Portal & SMS Alert platform

2012 Portal Plan Time line Corporate Portal SelfCare January February March Expected launch to E-Shop April May SelfCare Account enhancement June July August Devices compatibility September October November December

SelfCare account enhancements Competition and External factors 2012 Portal Plan details E-Shop launch What did we do Well SelfCare account enhancements Competition and External factors Increased Mobile Portal & SMS Alerts by approx. 5 times (achieved +15 M Vs 4 M in 2010) Political Issues & Imbalances New online channel to sell Etisalat products. Introduced Video & Audio rentals in addition to the Micro / Nano Charging Users will be able to manage different accounts with the same SelfCare account. Add a social capability to the account with social media Utilizing Global deals in acquiring the best W@P portal technologies Acquired all Music Content available in the Market Increased no. of SMS alerts customer base & services. Competition started to target new devices and platforms in addition to launch of Engezly & 3alsaree3 Let 3rd parties do the Communication for SMS services. Device compatibility What did we do wrong How to improve Ignored Communication Focus on new Mobile devices as Tablets Allowing easy access to corporate portal that fits different devices’ screen size. Tabs Mobile phones Defocus on Mobile Applications Work on Smartphones applications on BB & IPhone in addition to the traditional phones Not targeting new platforms and devices as Tablets Enhance the Portal & SMS Alert platform