IDEATION 2.0 Going to recap and help your ideation go deeper and be more directed

Generate Maximum Innovation Potential Empathy Define Ideate Prototype Feedback Define This is what we did last time Generate Maximum Innovation Potential Not Final Solutions. Ideas to Learn More About

Brainstorming How might we… Rules The Rational Choice Rules 1. DEFER JUDGEMENT 2. ENCOURAGE WILD IDEAS 3. BUILD ON THE IDEAS 4. GO FOR QUANTITY 5. ONE CONVERSATION AT A TIME 6. BE VISUAL 7. STAY FOCUSED ON THE TOPIC 8. HEADLINE The Most Meaningful The Darling Select The Long Shot More last time Facilitation

POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him. Idea: Program for newbie retirees to stay work active Attributes: Start of journey “office” “employees” Goals Bench marks

Deeper Directed

Analogous Structured Brainstorm What is an analogous brainstorm? A brainstorm on situation analogous to your POV. Why do an analogous brainstorm? It allows you to go deep by leveraging the abstract relationships within a situation you know well What is a structured brainstorm? A way that focuses ideas on a particular topic. Why do a structured brainstorm? In fact, isn’t that illegal? It keeps the idea generation directed. Helps facilitate synthesis.

Attributes: Start of journey “office” “employees” Goals Bench marks Metaphor Characteristic Solution Solution (to original pOV) Waking up Going to Church Kindergarten Supermarket Boat show Buying a car Stealing a diamond Prom First Date Terrifying Meet new people Learn huge range of skills Away from parents Chance to call home If you freak Bring Toys from Home Back to School Night You keep favorite red stapler Setup replica office at home Put company logo on all that you own POV: Retiring workaholic needs a new reason to wake up each morning because supervising his staff inspired him.

Try it with your POV Metaphor Solution Solution Characteristic (to original pOV) Try it with your POV

Metaphor Solution Solution Characteristic Waking up Going to Church (to original pOV) Waking up Going to Church Kindergarten Supermarket Boat show Buying a car Stealing a diamond Prom First Date Circus Terrifying Meet new people Learn huge range of skills Away from parents Chance to call home If you freak Bring Toys from Home Back to School Night You keep favorite red stapler Setup replica office at home Put company logo on all that you own

POV Metaphor Solution Solution Terrifying Boat show Waking up Buying a car First date Kindergarten Metaphor new people Away from parents Terrifying Characteristic Bring toys From home Chance to call home Back to work Night Solution stapler replica office logo Solution (to original pOV) POV

POV Metaphor Solution Solution Terrifying Boat show Waking up Buying a car First date Kindergarten Metaphor new people Away from parents Terrifying Characteristic Bring toys From home Chance to call home Back to work Night Solution stapler replica office logo Solution (to original pOV) POV

For Next Class: Post on your wiki page ideas for attributes that you want to prototype on Thursday. LOTS of time with users for field report that is due Thursday May 6th (But spend lots of time with users before and after that date). Please block the time.