Mock-Up of Custom Scratch Card CUSTOM CUP GIVEAWAY __________ will be the sponsor of the __________ custom cup giveaway. The first __,____ fans at the designated game will receive a co-branded __________ custom cup. The cups will be good for 50 cent refills at any _________ store through ________ date. The custom cup giveaway is a great way for __________ to connect with __________ fans to drive traffic and increase sales at their location(s) Supporting Assets: Video board feature Radio Website TOTAL VALUE: $_________ Company Logo Mock-Up of Custom Scratch Card

C-STORE RESEARCH A fan is an adult 18+ who has watched, listened or attended a College Sports game in the past 12 months. 92% of College Sports Fans have driven in the past week, traveling on average 175 miles. 64% of College Sports Fans are likely to consider switching brands or buying habits to support sponsors. Nielsen Scarborough Research, Multi-Market DMA 2015 Nielsen Scarborough Research, Multi-Market DMA 2014

CORNER STORE CONCESSION CUP GIVEAWAY – TEXAS A&M SUCCESS STORY: CORNER STORE CONCESSION CUP GIVEAWAY – TEXAS A&M Sponsor: Corner Store Convenience Store Marketing Goals & Objectives: Drive traffic to Corner Store locations Connect with the powerful brand of Texas A&M Key Concept – Corner Store Concession Cup Giveaway Corner Store gave away 40,000 co-branded (TAMU and CST) cups following the Ole Miss Football Game, which was the largest crowd in SEC and Texas State History with 110,633 fans. The mug was good for 50 cent refills at any Corner Store through the end of 2014. Additional Assets: Corner store received one Video Board Feature with full stadium LED Fascia, “Moment of Dominance” during home Texas A&M Football games at Kyle Field against Ole Miss.