Open Mobile Alliance Application Layer Interoperability in a Converged World IMOBICON Mark Cataldo Chairman, Open Mobile Alliance Technical Plenary August 22, 2007

Contents Overview of Open Mobile Alliance Impact of Fixed Mobile Convergence OMA Working Groups and Industry Relevance Summary Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

“ ” OMA Vision No matter what device I have, No matter what service I want, No matter what carrier or network I’m using, I can communicate, access and exchange information. ” Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

The Open Mobile Alliance (OMA) An international organization developing open, market driven interoperable specifications for global adoption of mobile data services Created June 2002 by leading mobile operators, device and network suppliers, information technology companies, content and service providers – the entire mobile value chain Created by combining many existing smaller industry organizations to work under the OMA umbrella Approximately 350 OMA member companies represent a global organization with members from all regions More companies from Korea than any other Asian market 45 current Korean member companies Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

OMA Deliverables and Value OMA develops specifications and encourages interoperability at the application level Broadcast Service, Digital Rights Management, Mobile Location Services, Games Services, Device Management Scope of OMA specifications reaches beyond mobile market Applicable to IP based networks both fixed and mobile Consumer Electronics devices Traditional PC and telephone environments OMA avoids duplication, divergence and fragmentation OMA has an extensive network of liaison relationships W3C as outlined in Browser presentation by Bennett Marks TTA and many others - 37 total Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

OMA commitment to Interoperability OMA Interoperability Verification of interoperability, stability and quality in multi-vendor, multi-operator and multi-content provider environments OMA commitment to increase number of specification implementations tested Over 1200 product implementations tested to date OMA shortening time to market with open and tested quality specifications through its IOP program More details in IOP presentation by Gilbert Buty Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Contents Overview of Open Mobile Alliance Impact of Fixed Mobile Convergence OMA Working Groups and Industry Relevance Summary Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Convergence is here Multiple network access methods now a reality Harmonization of user experience will happen in services and applications Full integration of Internet and Mobile services New services should take advantage of existing functionality, capabilities and services – not reinventing the wheel Emerging markets will see Internet access for first time users on mobile devices, not PC’s Consistent user experience becomes key in services and applications Agnostic of underlying networks Hidden complexity for access methods, such as multi-radio devices Ultimate goal of seamless service access and usability Fast paced innovation and development increase demand for interoperability and interworking Equal stake among various elements in end-to-end chain Demand for quality, open specifications enabling interoperable and conformant implementations Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Deployment and adoption demands global standards OMA delivers open standard specifications, not products Enabling differentiable services based upon market demand and quality of products and services Innovation in mobile industry happening ever more rapidly Consumers expect to access their data services in any market around the globe, regardless of devices or roaming agreements Key factor in understanding of how mobile, content and IT industries must work together Innovation in Internet boom drove the development of Web Services and open standards the same will happen in broad adoption of broadcast services Standards based solutions provide the framework for rapid deployment of new products and services Kevin Holley’s Converged IP Messaging presentation will show need for interoperability across messaging platforms as well as development environments for innovation of new services and products Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Contents Overview of Open Mobile Alliance Impact of Fixed Mobile Convergence OMA Working Groups and Industry Relevance Summary Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Presence & Availability Digital Rights Management OMA Organization Board Technical Plenary Release Planning & Management Requirements Mobile Broadcast Device Management Location Presence & Availability Architecture Browser Technologies Digital Rights Management Mobile Comm. & Charging Push to talk over cellular Security Content Delivery Data Synchronization Messaging Interoperability Developers Interests Game Services Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

OMA Current Work Items Work Items developing Enabler Releases 57 14 6 8 1 Work Items developing Enabler Releases Work Items developing Reference Releases/other deliverables Maintenance Work Items Suspended Work Items Work Items under discussion Total 86 Open Work Items See http://www.openmobilealliance.org/tech/OMAWP/Current/Work_Item_by_status.pdf Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Example of OMA Success - Device Management Before DM was specified, the only way to configure devices was: In factory In store Remotely via Client Provisioning and one-way only configuration Evolving devices and services created need for remote management Firmware update Diagnosis and monitoring Individual installation of software Device configuration Scheduling of all of these tasks Why standardize these functions? Uniform visibility into the resources and functionality of all devices Network operators can manage devices, conduct diagnosis and update devices remotely and without direct vendor support Interoperability directly impacts consumer experience Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

OMA Approved Enabler Releases for DM DM 1.2 moved from Candidate to Approved in 6 months, and there are already many implementations in market 89% deployment rate of OMA DM according to major handset vendors around the globe 90% deployment rate of OMA DM in operator implementations of DM services Firmware Update Management Object (FUMO) 1.0 completed Interoperability Testing Program is an Approved Enabler Release Significant uptake in deployment and ever increasing industry demand for interoperability in device management applicable to traditional mobile networks and relevant to corporate IT departments/help desks Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Diagnostic Capabilities for Device Management Diagnostic Monitoring Object – In OMA Work Program Detect and repair actual or potential problems Report faults to network Enable terminals to measure and report key performance indicators Query device for additional diagnostic data Operators or corporate helpdesks can also use the diagnostic enabler Invoke specific repair procedures embedded in a given handset model Use case Subscriber reports an error indicator or problem to operator or helpdesk   Customer care server or help desk agent queries device for more information Cause of error or problem is identified Action taken to repair or correct Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Further Developments in DM Connectivity Management Object -- In OMA Work Program Seamless operation of device over various protocols without manual administration of the device UMTS, CDMA2000, WiFi 3GPP Packet Switch, Proxy settings Wireless data connectivity Specification of a set of data management object schema Exposure by an OMA DM client Targeting by an OMA DM server from operator or corporate infrastructure Software Component Management Object (SCOMO) Operator and corporate IT departments can manage software inventory such as libraries and user interface elements. Allows operators and corporate IT departments to ensure compatibility of old and new software. Remove and update existing software and install new software. Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Additional Developments in Device Management Additional DM Enablers in Early Stage Development Lock and Wipe Management Object – remote deactivation of device Device Capabilities Management Object – activation or deactivation of hardware on the device (e.g. WiFi access or other capabilities) Smart Card Storage or management objects can be associated with SIM card Users can switch between devices and take security and other settings with them from device to device Device Profiles Evolution -- Interoperability across OMA Work Program Not in the OMA DM group, but related Applications and services need to address variable network environments Different devices with wide range of capabilities and features DPE creates enhanced device profiles mechanism Allows devices to convey real time dynamic device properties to an ASP Enable any ASP to provide content best suited to device’s capabilities such as memory size, cache size, CPU load, battery life Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Contents Overview of Open Mobile Alliance Impact of Fixed Mobile Convergence OMA Working Groups and Industry Relevance Summary Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.

Summary Multiple modes of connection are a reality Connect and reconnect PC’s and handsets Access data or move content between users and devices Make users and networks more accessible to increasing number of content, service and application providers Notion of mobile value chain is widening to include new industries, such as mobile advertising, presented by David Puron No need to reinvent the wheel Demands of innovation require incorporating what already exists to support interoperability with new devices and services Mobility is for everyone, everywhere At home, in the office, on the road, consumer and enterprise applications must work with ever more complex multi-use devices in multiple environments across a variety of networks and regions Interoperability is the road to convergence and seamless services Copyright 2007 Open Mobile Alliance Ltd. All Rights Reserved.