Expanding Your Social Network

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Presentation transcript:

Expanding Your Social Network Greg Quirk (613) 435-0933 gquirk3281@rogers.com http://ca.linkedin.com/in/gregoryquirk

Social Networks Social networks are a way to connect, and interact, with current and potential customers Puts a non-corporate face on the company Provides value to the members Consists of many different aspects

How To Increase Visibility Be seen Created and update profiles on popular social network sites LinkedIn, Twitter, Blog, FaceBook, MySpace Be found SEO, Paid Search, AdWords Be identified Put a face on the company

LinkedIn Ensure corporate profile is up to date and accurate Get employees to include a profile Feed news to the site Join groups Answer questions

Twitter Make posts short enough to be reTweeted Update often – anytime something happens Include tiny links

Blog Provide education and value Talk about the industry, not just the company Do not mislead readers Engage all participants

FaceBook / MySpace Not seen as a professional social network Still need to have a profile, but not updated as often

SEO, AdWords, Paid Search Select relevant words for entries Track results to learn and improve

Put a Face on the Company People want to connect with someone Find spokespeople Encourage involvement Personalize

Expanding Your Social Network Greg Quirk (613) 435-0933 gquirk3281@rogers.com http://ca.linkedin.com/in/gregoryquirk