J.P.S Jesper Tay (1614402) Joanne Foo (1642399) Mohamed Syaqif (1614642) Pritipal Kaur (1614150)

Issues Issues: Athletes face the trouble of their shoes being sweaty after trainings because of buildup of bacteria in the damp environment.

Design ways to help sports enthusiasts in maintaining the dryness of their footwear during exercise. Design Brief Design ways to make shoes waterproof, stain free and odourless for athletes.

Target User Athletes, people who wear shoes for a long period of time, or just anyone with a problem of a foul smell coming from their shoes

Ethnographic Observation & User Experience

Physical The men playing football are trying to tackle each other to get the football. They are controlling their leg movements in this case Cognitive Will the shoes provide a good grip when playing? Are the shoes easily cleaned ? Social They are competing against one another in a game of football and they are trying to keep up with their opponent’s every move Cultural They strengthen their love for soccer by playing soccer. Increase friendship Emotional They seem to be very focused to gain an upper hand in the game. Otherwise, they seem to be be very passionate about football Insights: Shoes can determine if one loses or wins a game. If the users don’t feel very comfortable in the shoes they are wearing, they might not be able to focus well on other things due to discomfort. Activities Playing soccer Environment Muddy field, outdoor Interactions They are trying to tackle the ball from each other Objects Soccer ball, dirty shoes, socks, dirty pants, sports attire Users Soccer players

Do the shoes help to improve performance in cycling Physical Pedalling the bicycle Cognitive Do the shoes help to improve performance in cycling Social Seems like competitive cycling, furthermore there is a audience in the background Cultural The audience (even though they’re watching) and the cyclist both experience the adrenaline of the sport. Emotional Excitement as you never know what is going to happen in this cycling competition. Insights: Ability of shoes to help him pedal. Activities Cycling Environment Road, outdoor Interactions He is pedalling the bicycle Objects Bicycle, shoes, road Users Cyclist

Shoes is a factor in helping runners to win 1st place. Physical Competing against each other in a running competition. Cognitive Are the shoes helping me to run better/faster? Are the shoes comfortable? Social Competitive competition between the 4 runners. They are competing to be the number 1 runner. Cultural Good sportsmanship. Emotional They seem to be tired, and seems like they’ve tried their hardest till they reach the finish line. Insights: Shoes is a factor in helping runners to win 1st place. Activities Competitive Running Environment Stadium running track with numberings on the lanes. Interactions Competitors trying to get to the finishing line Objects Shoes, socks, headbands, armbands, Nike shorts, number tags, shoelaces Users Athletes, competitive runners, sportsmen, sports women

Physical Exerting force on the base of their foot when they are doing their warm ups and leg exercises. Receiving support from each other in helping to balance. Cognitive Are the shoes comfortable? Are the shoes helping them to attain my balance while carrying out my activity? Social Helping each other out, coordinating with each other in balancing during the activities. Ensure they are properly warmed up before their sports. Cultural Teamwork. Emotional They seem to be struggling with their warmups preparing for their routine, enduring the hot sun. Insights: Suitability of shoes is a factor in helping sportsmen attain excellence in carrying out their activities. Activities Doing warm ups Environment Field, outdoor Interactions They are doing leg exercises which requires partner work. Objects Sport shoes, sports jersey, socks, helmet Users Soccer players/ rugby players

Interview Transcripts

Interview Questions (Kipling Method) What is the expected lifespan of your sports shoe? How often do you wear sports shoes? What problems have you faced wearing your shoes for long hours during exercising? What do you look for in a shoe when you decide to buy it? Why do you only buy certain brands of shoes? (If user has a preferred shoe brand)

Name: Havana Chan Age: 17 Date & Time: November 16,2016; 1pm Location: Singapore Polytechnic Interview Duration: 15 mins

Name: Eelin Tan Age: 17 Date & Time: November 16,2016; 1:15pm Location: Singapore Polytechnic Interview Duration: 15 mins

Name: Alabama Age: 21 Date & Time: November 18,2016; 10:30am Location: Jurong East Interview Duration: 15 mins

Name: Adriel Age: 20 Date & Time: November 16,2016; 2pm Location: Jurong East Interview Duration: 15 mins

Clusters/Themes of Data Points Use realtimeboard.com

Needs of Users derived from both Observation & Interview Insights

I need to avoid uncomfortable shoes during exercise. I need to maintain the dryness of my shoes during exercising I need more durable shoes

Persona

- I need to avoid uncomfortable shoes during exercise. Defining Quote: A pair of good shoes brings you to good places. Dislikes: - Discomfort in shoe during exercising. - Sweaty shoes. - Hurting feet after exercise. Challenges: - My shoes are uncomfortable when I’m exercising. - My shoes are sweaty during and after exercise. - My shoes don’t last very long. Needs: - I need to avoid uncomfortable shoes during exercise. - I need to maintain the dryness of my shoes. - I need more durable shoes. Motivation: - I discovered that many individuals, especially sports enthusiasts like me, are experiencing the same problems.

Conclusion