Example: Advances in Smart Materials 4. You have been asked to design a new version of your chosen product. You need to consider each of the following points: changes in technology; changes in consumer lifestyles; changes in manufacturing methods environmental issues. For each of the four points, give one example and explain how your chosen product will be affected.  Changes in technology  Example: Advances in Smart Materials How your product will be affected ?   Changes in consumer lifestyles  Example : Portability, Fashion trends etc How your product will be affected ? Make design more light weight, more portable and change the colour/ patterns/ design of canopy to suit fashion trends

Changes in manufacturing equipment 4. You have been asked to design a new version of your chosen product. You need to consider each of the following points: changes in technology; changes in consumer lifestyles; changes in manufacturing methods environmental issues. For each of the four points, give one example and explain how your chosen product will be affected.  Changes in manufacturing equipment  Example: Advances in software cam equipment/machinery How your product will be affected ? More complex designs/cheaper: software advances will allow more complex designs to be manufactured, cam equipment/machinery will reduce product costs and improve quality .   Changes in environmental issues  Example : Reduction of using fossil fuels during the production of materials How your product will be affected ? Will have to look for alternative materials to construct design

No marks will be awarded for repeated answers 4. For your chosen product: name two materials/ingredients/components that could be used during manufacture; and state one property of each material/ingredient/component that makes it suitable for use. No marks will be awarded for repeated answers First Material: PVC Property cheap, durable, water proof, UV resistant and easy to assemble.   Second Material: Galvanized Steel Property Hard and tough, resists wear , does not rust.

Question 4 (a) For your chosen product: • state one appropriate target consumer group; and • state one design feature of your chosen product that will make it appeal to this target consumer group. Target consumer group: Weddings/ parties Design feature: Large, attractive design, lots of windows and colourful (b) State two modifications that you could make to your chosen product that will make it more environmentally friendly and explain why. Modification 1: Use recycled aluminum rather than new aluminum Modification 2: Make a design from Reclaimed material . Modification 3: Design and Make design in an environmentally aware manor where the environment is consider from the design stage, manufacture packaging, transport and end of life .

Question 4 A designer should always consider Health and Safety when designing a product. (a) State the name of the British organization that gives awards for the safety and quality of products. BRITHISH STANDARDS INSTITUTION (b) Draw the symbol awarded by this organization. (c) Draw the symbol that would appear on products that conform to European Union (EU) safety standards.

Question 4 continued Most companies use a logo on their paperwork and products. (d) Explain why companies use a logo. Brand Establishment A brand is much more than a logo design, even though a logo makes up an important part of a business’s brand. You want your company to eventually become a visual representation of everything good that your company represents. Existing customers should be able to immediately associate your logo with experiences that they have had with your company in the past and new customers should also be drawn to the brand by its reputation. Customer Behaviour Customers often behave irrationally in ways that marketers sometimes don’t expect. When customers are making buying decisions they sometimes place irrational value on items due to the fact that they are famous brands. You only have to look at the fashion industry to realize that customers will sometimes pay five times the price for one product, which is essentially the same as another product just because of a famous logo and the reputation and image that the logo in question has built up. A great logo gives you the ability to more easily sell your goods and services and to command a premium price for them. The value that consumers place on brands seems to be increasing.

Question 4 continued Most companies use a logo on their paperwork and products. Good First Impressions A logo is usually the first part of a business that customers come into contact with and can thus influence the action that they will take. Will they phone you or the business with the more attractive logo? Puff Yourself Up A great logo conveys an image of professionalism and gives customers the feeling that you are reliable. A logo can even make your business seem to be much bigger or better established then it really is. Let Customers Know Who you are and how you are Different Use your logo to give your company an immediately recognizable identity. With your logo you can even let customers know how you are different from your competitors in the market. Companies need logos for many reasons but the main reason comes down to the fact they are an essential part of doing business in the 21st century, everyone else has one and you need one for your business too if you are to be successful.