BUILDING YOUR PERSONAL BRAND Presented by:

2017 AISES NATIONAL CONFERENCE September 21-23, 2017 Denver, CO “40 YEARS SUPPORTING NATIVE PEOPLE IN STEM”

MAKING THE MOST OF YOUR NATIONAL CONFERENCE EXPERIENCE Opening Ceremony: Thursday (9/21) from 8:30 – 10:45 am Resume Room: Thursday (9/21) and Friday (9/22) from 8 – 6 pm Networking Suites: Thursday (9/21) from 5 – 7 pm College and Career Fair: Friday (9/22) from 9 – 5 pm Student Social Event- Friday (9/22) from 8 – 10:30 pm AISES Members Meeting (All College Students & Professional Members welcome) Saturday (9/23) from 10:30am to 11:30am National College Student Caucus Meeting & Election- Saturday (9/23) from 1:30 – 2:20 pm Closing Gala – Saturday (9/23) 6:30 - 9 pm Powwow – Saturday (9/23) from 9 pm – 12 midnight For the complete agenda, please visit: http://conference.aises.org/agenda

Peter J. Mostachetti, LMSW Welcome GUEST SPEAKERS: Tara Astigarraga Sr. Software Engineer, Master Inventor IBM Research, Cloud Foundation Services Peter J. Mostachetti, LMSW Global Leader, Continuous Learning Leadership and Management Development, Manager Champion Masharn Austin Leadership Solutions Incubator, IBM Leadership Academy 2

What do you want to be known for? “Most of us are just walking around every day trying to not look weird” 3

Building your brand Be authentic Develop yourself Declare your commitment Build diverse networks and develop relationships Share your knowledge and experience Track accomplishments 4

Eminence Presence Communication Things to keep in mind!! Personal Brand WHAT ARE YOU KNOWN FOR? Values Distinct points of view Visionary/future building HOW DO YOU PRESENT YOURSELF? Handshake Eye contact Smile first, but all facial expressions are important Hygiene & Dress Posture Gestures HOW DO YOU EXPRESS YOUR THINKING? How the messages are constructed (Sentence Structure, Vocabulary, etc.) How the messages are delivered (tone of voice & projection, passion & commitment) What messages go where (what is the objective) Personally (F2F/phone) Digitally Intentional, Impactful, Consistent, Aligned, Agile, = AUTHENTIC 7

Take a few minutes to reflect on these statements. I am known for [2-4 things]. By this time next year, I plan to be known for [1-2 more things]. My current project is challenging me in the following [1-3 ways]. New stuff I’ve learned in the last 90 days includes [1-3 things]. Important new additions to my network in the last 90 days include [2-4 names]. My public local/regional/national/global “visibility program” (volunteer?) consists of [1-2 things]. My principal “leadership development activity” for the next 90 days is [1 item]. My resume is discernibly different from last year’s on this date in the following [1-2 ways]. 5

Thank you! 2