Turn Content into Insight From Silos to Solutions: How Advanced Content Integration Creates Publishing Value COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

MuseGlobal, Inc. Leaders in Content Integration Unrivaled expertise Founded in 2001 by content & information management veterans Over 150 man-years of development in Muse technology Rich technology Connectors to thousands of mainstream sources & millions of blogs In-depth tools harvest full value of content from sources Powerful processing & analysis yields higher quality content Proven solutions Long-standing partnerships with publisher & business info providers OEM business model – we’re in many places COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

The Issues: Turn Content into Insight Through Superior Content Integration Decision makers need ALL of the best content Fresher content needed from more sources Sophisticated applications for sophisticated audiences More audience engagement through valuable insights COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

From Silos to Solutions: The Insight Revolution Time to Insight Drives Breakthrough Opportunities The right information at the right time in the right place Agnostic about sources – whatever works is right Internal, Web, Subscription Databases, Feeds, Searches Any source could be needed anywhere, anytime Every source is a fresh feed for integrated content solutions COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Handling the Pain Points Breaking Through Silos to Solutions Freshest content from each source No central index required, on-demand extraction Highly modular architecture Thousands of source connectors Normalized query & management infrastructure Single sign-on capability for premium sources Easily configured display applications Beyond content management to on-demand content applications using any and all content sources Rich search results, widgets, intelligence consoles COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Able to Access Virtually Any Content Source External Content Sources Internal Content Sources Internet Databases Native RDMS Files Search Engines Application Repositories Digital News Sources Corporate Intranet Academic & Public Libraries Content Management Systems COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Issues in Source Packages/Connectors Source Package Lifecycle Management Rapid, automated source connector development & maintenance Source owner reports change, or User reports error, or Scheduled source test fails, or Customer requests new source Muse monitors source package performance Muse Source Console Use Muse-Hosted Source Factory Customers download source package Build/Repair request is logged Deploy Request The Source Factory reports changes in source package disposition Developer is assigned if required Source package is uploaded Build Muse custom development tools accelerate source package build & repair COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

= Minimum maintenance cost & maximum content availability The Muse Content Machine Hub Architecture Simplifies Development & Maintenance = Minimum maintenance cost & maximum content availability COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Portal: Fresh Content from Multiple Sources “Poly-Search” – All Sources from All Silos Returned Simultaneously 2nd Search 3rd Search Main Search 4th Search 5th Search COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Catalog: Rapid Integration of Vertical Sources Along with the normal results is displayed the “open” result of a Muse poly-search. This has run the users query against the search option of this online catalog and displays the first few results. User runs a search of the site directory and receives a set of results. The buttons (or other icons) allow the user to “close” the display (see next slide) to gain some list space, or delete it altogether. The user can scroll through the results and click on a title to go directly to that item, whether it is news, or specifications, or part image, within the catalog COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Widgets: Ready-Made Content for Contexts COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Publications: Beyond Content Management COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Federation/content integration should deliver : Custom feeds from any searchable source normalized and delivered in standard or custom formats Save searches, search history, results management Advanced search methods, including disambiguation, text mining and analytics Custom content display applications including widgets Automated maintenance for quality and consistency of source connectors Rapid development and deployment Rights management COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED

Turn Content into Insight Maximize the Value of Your Content COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED