Mata kuliah : – CRISIS COMMUNICATION AND PUBLIC REALTIONS

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Mata kuliah : 00324 – CRISIS COMMUNICATION AND PUBLIC REALTIONS Tahun : 2010 Better PR Techniques Add Value Soal Pertemuan 11 - 12 By: Dr. Drs. Dominikus Tulasi, MM.

Soal Pertemuan 11 - 12 What do you know about ‘continuous improvement’ and what does it mena? Explain your notion of benchmarking! Why a seven-step process for benchmarking needed? How to avoid some pitfalls when employee communication is in crisis? How to streamline PR processes? What do you know about “Benchmarking? Bina Nusantara University