T/CCI Competitor Profiles By Claire Demirjian

Who is Bendix? Founded in 1924 Member of the Knorr-Bremse Group Employs over 2 thousand people Preferred OEM supplier of comprehensive air brake systems and components

What do they do? Develop and supply leading-edge active safety technologies, air brake charging, and control systems and components

Air Brake Compressor Product Tu-flo 550 Two cylinder Tu-flo 750 BA-921 One cylinder BA-922

According to T/CCI’s brochure they only have air brake compressors that match up with Bendix’s TF750, TF550 and BA-921

Dealers/Distributors Customers can buy their products on their online webshop but you need an account to be able to look at their products and pricing Customers can find all of their dealers and distributors on their website Over 1,000 dealers on their website Over 400 distributors on their website Webshop: https://www.bendix.biz/default.aspx Dealers: http://www.bendix.com/en/contacts/dealers/contacts_10.jsp Distributors: http://www.bendix.com/en/contacts/distributors/contacts_11.jsp

Values Entrepreneurship Technological Excellence Family owned business that sets clear targets with a view to achieve their business goals Technological Excellence Analyzing the market and social media trends and are open to new ideas Focused on anticipating what the customer needs .

Reliability Passion Safety is their main focus Keeps promises and personally ensures that demands for customers are met Passion Everyone is eager to fulfill their potential Employees are dedicated Prepared to go the extra mile

Responsibility Global company with multiple cultures Values and promotes diversity Meet social and environmental responsibilities within local communities

Who is WABCO? Number one global supplier of technologies and services that improve the safety, efficiency and connectivity of commercial vehicles

What do they do? Pioneer breakthrough innovations for advanced driver assistance, braking, stability control, suspension, transmission automation and aerodynamics

Air Brake Compressor Product H-comp Increases the free air delivery by using a 100mm piston diameter C-comp Simple on-off control and uses less engine power from the integrated pneumatic clutch

D-comp Two-stage compressor (benefits: extra cooling and higher performance) E-comp For vehicles with hybrid and full electric drivelines, can work off an independent power source

Dealers/Distributors None of their aftermarket dealers or distributors are in the United States Over 26 dealers and distributors http://www.wabco-auto.com/how-to-find-us/contact/aftermarket-service-direct-contacts/

Values Integrity Respect Passion for Innovation Keep their commitments Value people as individuals and protect their company assets Passion for Innovation Encourage bold ideas, creative thinking and continuous improvement

Who is Haldex? A Sweden-based company Operating worldwide with offices in 18 countries

What do they do? Develop reliable and innovative solutions that improve safety, vehicle dynamics and environmental sustainability in the commercial vehicle industry

Air Brake Compressor Product All of the Haldex air brake compressors are remanufactured Their air brake compressors are all from Bendix and WABCO

Dealers/Distributors Have multiple dealers and distributors you can contact through their website Over 100 distributors in just North America https://www.haldex.com/en/North-America/distributors/distributor-and-service-center-search/

Core Values Customer First Respect for the individual Understanding of customer’s demands and living by their principles Respect for the individual Recognizing the importance of their customers Passion for excellence Committed to continuous improvement

5 C’s Connect Communicate Working to connect the dots within their company Communicate Always striving to keep their communication open, transparent and active

Collaborate Reaching success through teamwork, instead of individuals running in their own direction .

Coach Striving to help each other in order to move further together Create Always challenging the traditional way of doing things

Target Market All three competitors are targeting heavy-duty commercial trucks, tractors, buses, trailers, cars and off-highway manufacturers

Vision Bendix: Become the leading worldwide supplier of active vehicle safety systems within the commercial vehicle industry WABCO: Make a difference by saving lives and protecting the environment Haldex: Contribute to a world with better traffic environment and safer vehicles

Competitive Advantages Bendix: Best warranty in the business, they are the top supplier and they are reliable and durable WABCO: Wide range of models and has a compressor design for almost any application Haldex: unable to find a competitive advantage on their website for their air brake compressors

T/CCI’s Vision Do not have a vision yet for their air brake compressors

T/CCI’s Competitive Advantages Price: sold for 10-25% less than the price of a competitor’s remanufactured product Better warranty than competitors Performance / Quality / Durability: original manufacturer of York Compressor 50 years ago

Product Pages: URL’s to their home page: http://www.bendix.com/en/ (Bendix) http://www.wabco-auto.com (WABCO) https://www.haldex.com/en/North-America/ (Haldex) http://www.tccimfg.com (T/CCI)

Have images of the different compressors they make Below the picture is a description of their air brake compressors “Providing the reliability and durability the industry demands for over 85 years”

Only promoting their air brake compressors on the product page of their website Groups all of their products together on the product page and implies that they are focused on safety

Don’t have air brake compressors on their website’s product page Air brake compressors are on their remanufactured page

They have pictures of all their compressors with a description below of the purpose of that compressor

Facebook Pages: URLs: https://www.facebook.com/bendixworkshop/?fref=nf (Bendix) https://www.facebook.com/WABCOvehiclecontrolsystems/ (WABCO) https://www.facebook.com/haldexglobal (Haldex) https://www.facebook.com/TcciManufacturing/ (T/CCI)

Uses their page to post about upcoming events Promotes their brake pads 4,741 people like their page Last post was on July 11th

Page mostly posts about articles related to trucks and delivery Nothing on their page about their air brake compressors 3,607 people like their page Last post was on June 30th

Posts are about their company’s milestone they are achieving Only posting about their air disk brakes 237 people like their page Last post was on June 30th

Posts consist of current events, milestones and articles about the company 249 people like their page Last post was on July 8th

Twitter Pages: URLs: https://twitter.com/Bendix_CVS (Bendix) https://twitter.com/WABCO (WABCO) https://twitter.com/haldexab (Haldex) https://twitter.com/tcci_mfg (TCCI)

Don’t tweet about their air brake compressors More focused on trucks and driver safety They have 5,648 followers Tweet multiple times a day

All tweets are articles on truck safety They have 1,559 followers Last tweet was on July 6th

Tweets are answering questions from their followers More interactive than the other competitor's Twitters They have 900 followers Last tweet was in 2015

Tweets the same information as their Facebook page They have 762 followers Last tweet was on July 8th

LinkedIn Pages: URLs: https://www.linkedin.com/company/bendix-commercial-vehicle-systems-llc?trk=rr-affiliated-mod (Bendix) https://www.linkedin.com/company/wabco (WABCO) https://www.linkedin.com/company/haldex (Haldex) https://www.linkedin.com/company/t-cci-manufacturing (TCCI)

Post articles related to truck air brakes They have 9,816 followers Post multiple times a day

Post articles related to their air disc brakes They have 27,213 followers

Posts are the same as their Facebook They have 6,624 followers Last post was on June 14th

Posts are the same as their Facebook and Twitter They have 185 followers

YouTube Channels URLs: https://www.youtube.com/user/bendixvideos (Bendix) https://www.youtube.com/channel/UCDGRxdPR2tdJy6nRXp5YsCw (WABCO) https://www.youtube.com/user/HaldexTV (Haldex) https://www.youtube.com/channel/UCStDpkwsmZ8WvG_VT0KBXnA/featured (TCCI) Bendix (Tech Talk: Air Compressors Diagnosis) video: https://www.youtube.com/watch?v=JZM2NFExZsA

Multiple videos for their air brakes Comments to videos are positive They have 1,348 subscribers

Their channel’s videos are their commercials Don’t have any subscribers

Multiple videos about how to use/install some of their products They have 243 subscribers

10 videos related to the company They only have 2 subscribers

Instagram URL: https://www.instagram.com/haldexglobal/

Only company with an Instagram Posting about the same things as their Facebook page They have 113 followers

In The News (past 30 days) Only 10 articles found None of the articles are about their air brake compressors “Bendix lays off eight in Elyria” “121 Ways to Save Fuel: Tires”

In The News (past 30 days) Only 28 articles found Most articles are in a foreign language None of the articles posted are about their air brake compressors Article about air supply device

In The News (past 30 days) Only 5 articles found 4 of the articles are forums None of the articles are about their air brake compressors “Audi S1 vs. MINI Cooper JCW”

Marketing Materials Bendix: Company store on their website PDF’s that you can download Have newsletter you can subscribe to get the latest technology news and special offers

Marketing Materials WABCO: PDF’s and brochures you can download on the side of their website

Marketing Materials Haldex: Have a catalog that customers can use

Key Takeaways None of T/CCI’s competitors are posting or promoting their air brake compressors on social media Competitors also do not have any print or online articles related to their air brake compressors Competitor’s marketing materials are all PDF’s or catalogs