Social Media Terms

USP Unique Selling Proposition Twitch Unique Value Proposition

Target Audience Intended audience Target marketing Who is your KEY customer Some companies even create a “beachhead market”

Brand Customer Total Experience Logo + Slogan + design scheme + exactly what the customer can expect from you? When I come to your store/shop/etc … what is my experience like?

Market Research Quantitative – Who? Use Social media to tell you Qualitative – Why?

Golden Rule of Social Media No Sales Pitches

Marketing Mix Product Price Place Promotion Some say “People” is the 5th P … that’s really your target market

Product What are you going to sell?

Price What’s your price?

Place Where will you sell?

Promotion How will you promote your product?

Types of Promotion Primary: entire industry, entire class of goods/services, great for new product, new service Secondary: specific brand

Institutional Public Service Public Relations

Disadvantages of Promotion Deceptive Manipulative Offensive Stereotypes Plays on fears

Let’s Practice

Pick a partner Choose two social media events from super bowl Write: Brand, USP the 4 P’s of marketing Target Market Kind of promotion: institutional or??