Social Media Marketing for your Small Business

Edge Rank determines the virality of your posts Affinity = how relevant to the user. Weight= type of post: photos, videos, links Decay = as a post gets older the lower the value

Think of your website as the body of an octopus and your social media as the tentacles. Your online presence should direct customers back to your website.

Why is Social Media so important? Makes you available to your customers 24/7. Facebook pages don’t close. You can offer an open dialogue to your customers, shows them you have a willingness to listen. You dictate how your customers perceive you by the messages you put out on social media. Connect your with customers Brand your business Promote your service or product Increase traffic to your website Increase Sales through online conversions

What’s out there? Platforms

Facebook If Facebook was a country, it’d be the third largest in the world! Facts Allows registered users to create profiles, upload photos and videos, send messages and keep in touch with customers. As of May 1, 2013 Facebook has 1.11 billion monthly active users and 751 million mobile users.

Getting Started on Facebook Create a page instead of a profile Pages offer advertising and analytics. Pages have an unlimited number of fans.

Appealing cover photo/logo. About Page is 100% complete.

Yelp Facts Allows users to write a reviews of any local business. Ultimate word-of-mouth marketing tool. Yelp users are searching for local businesses with the intent to spend money, and they’re using Yelp to decide where to do it. Facts Allows users to write a reviews of any local business. 4 out of 5 users visit Yelp with the intent to buy. (Nielsen)

Getting Started on Yelp Help assess customer satisfaction. Reputation management. Claim your business. Basics - About - Photos of your business - Message all reviewers

Star Rating Price Range Hours Map

Pinterest 25 million users. What is the appeal? Like-minded people find each other on Pinterest to share ideas. It’s easy. Moms are 61 percent more likely to visit Pinterest than the average American. Facts Pinterest is a visual pin board that allows users to share interesting content they find on the web. Started in 2010, Pinterest is the fastest growing social media network ever.

Getting Started on Pinterest Business profiles now with analytics. Create boards that are relevant to your business. Organization. Create a business profile. Basics - Upload company logo/product photos - Create boards and repin! - Follow relevant people - Consistent updates

Which one is best for my business? Platforms

Product Age Gender Location Lifestyle B2B or B2C There are a variety of factors you can look at. This chart can give you some direction in knowing your audience. Social Media can help you figure how your customers fall in these categories by looking at: Analytics Interacting with your customers can give you more insight

How To Measure Results

Insights and Analytics Content is king ♕ Followers Consistency Insights and Analytics SMM doesn’t translate immediately into online conversions, it’s an investment over time. Questions to ask yourself: Have your profits increased overall? Have you received valuable information? Has your brand’s reputation improved? Here are things to consider if you’re looking for results. LIKES COMMENTS SHARE REACH

Insights Analytics

How to budget? Costs

No upfront costs. Main cost is time. Try social media yourself. Hire a consultant if necessary.

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