Marketing? What you think it is…

Your thoughts About Money Starting and Running a Business…and making sure it succeeds Sell Stuff Trying to provide a business with lots of exposure and try to earn it money and in the end the business will pay you for what you’ve done How you run and plan your business Selling things for a profit Learn the ins and outs of business Running the school store

Your thoughts Marketing is used to see what products customers like and would use and what products would make the most money Buying and selling of goods and services Learn about money and do the school store Marketing is how you advertise products and get the attention of people to sell those products. More specifically, I think Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is… the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers A process…un going and ever changing Pay attention to trends and attitudes Name some current trends? How could you satisfy these trends?

Ideas, Goods, and Services Ideas-politicians use marketing to promote their platforms Goods-tangible item that have a monetary value and satisfy you wants or needs…Give some examples? Services-Intangible items (you cannot physically touch them) Give some examples?

Marketplace Every time someone buys or sells something Give examples?

Marketing is part of Business Administration Career Clusters include: Communication Customer Relations Economics Emotional Intelligence Entrepreneurship Financial Analysis Human Resource Management Business Law Information Management Marketing Operations Professional Development Strategic Management

Seven Marketing Core Functions 1) Channel Management (Distribution) How to get the goods into the consumers hands Do you warehouse? How much? How do you ship? What methods will you use? Most common truck rail ship air

Seven Marketing Core Functions 2) Market Planning Developing target markets Data collection processes, analyzing data, presenting data End result: Create a marketing plan

Seven Marketing Core Functions 3)Marketing Information Management Gathering, storing, and analyzing infomraiton Understanding customers habits and attitudes

Seven Marketing Core Functions 4) Pricing How much to charge for your products so you can make a profit How much does it cost to make? What do your competitors charge? What is the customer willing to pay?

Seven Marketing Core Functions 5)Product Service Management Developing, Maintaining, and improving your product mix to meet the needs of your customers Dynamic and ever changing

Seven Marketing Core Functions 6)Promotion The effort to inform, persuade, or remind potential customers about your products TV, Radio this type called advertising Public Relations-example cleaning up the park /makes you look good!

Seven Marketing Core Functions 7) Selling Takes place in many different types of markets Goal to determine customers needs and wants and respond through planned personalized communication