Amazon Web Services Submitted By- Section - B Group - 4 AMBATI GIRIDHAR RAVIKUMAR (2016PGP049) PRIYANKA MOHANTA (2016PGP288) RANSOTH NIKHIL RAJ (2016PGP307) RISHABH SAINI (2013IPM069) SWAGATIKA SAHU (2012IPM112)

Amazon Web Services AWS Services Infrastructure Web Services Amazon S3 Amazon EC2 Amazon Simple DB Amazon SQS Other Major Services Amazon FPS Amazon Premium Support Amazon Elastic Block Store Amazon executives saw the growth potential of selling storage, computing and other technology services to software developers as a significant business AWS was an opportunity for Amazon to lead cloud computing using its experience in creating it’s own technical infrastructure, relationships and buying leverage with hardware and software companies Amazon took feedback both from internal and external sources to understand and capture developers requirements By early October 2008, AWS was offering 12 services

Infrastructure Web Services Simple Storage Services (S3) Elastic Compute Cloud (EC2) Basic interface for storing and retrieving unlimited data from anywhere on Web Each object was replicated and stored in multiple locations Storage cost - $0.12- $0.14/GB/month Data Upload cost - $0.10/GB Data Download cost - $0.10 - $0.17/GB S3 processed 70000 requests per second Used by entrepreneurial concerns to large corporations Provided resizable computing capacities in cloud Highly elastic – allowed quick scale up & down Designed to work in conjugation with S3 Cost - $0.19\0-$0.80/instance/hour Data Upload cost - $0.10/GB Data Download cost - $0.10 - $0.17/GB

Infrastructure Web Services Simple DB Simple Queue Service (SQS) Easy to use alternative with core functionality of database Web service for providing real-time lookup and querying of structured data Designed to work in conjugation with S3 and EC2 Usage cost- $0.14/machine hour Data Transferred In - $0.10/GB Data Transferred out - $0.17/GB Structured data storage - $1.50/GB/month Scalable, hosted queue storing data messages travelling between applications Usage cost - $0.01/10000 SQS requests sent Data Upload cost - $0.10/GB Data Download cost - $0.10 - $0.17/GB

Other Major Services Amazon FPS Designed for developers to collect funds electronically from customers Provided unmatched flexibility in defining conditions for transactions Amazon Premium Support One to one technical assistance for S,EC2 and SQS AWS premium support(Silver) - technical support with response time ranging from 4hours to 2 business days. Price greater of $100/month or $0.10/$usage of S3,EC2 and SQS AWS premium support(Gold ) - 24 hour telephone support with response time of 1 hour for urgent issues. Price greater of $400/month or $0.10 - $0.20/$usage of S3,EC2 and SQS Amazon Elastic Block Store (EBS) Provided block level storage volumes for use with EC2 Allowed users to allocate storage volumes independent of EC2 instances

Competition Traditional Storage market was dominated by large corporations such as Network Appliance, Inc., EMC corporation, IBM, HP, Sun and Dell Computer Corporation Google App Engine – Allowed developers to build and host web applications on Google’s scalable Infrastructure. Limited in scope but will add features over time Pricing was free for applications generating up to 5million views/month & storage <0.5 GB Usage cost - $0.10-$0.12/CPU core-hour Storage cost- $0.15-$0.18/GB/month Outgoing Bandwidth- $0.11-$0.13/GB Incoming Bandwidth- $0.09-$0.11/GB Salesforce.com - On demand CRM services and AppExchange which was an online market place where developers can swap and sell applications Force.com - platform for developers to create business applications on demand Microsoft - Windows Live - Suite of consumer software services including e-mail program, news headline, blog and audio feeds and Web page builder. Office Live - similar range of services for small businesses IBM - Web services products similar to AWS but still in development stage

Factors for Success Pay per use pricing model First mover advantage Credibility within the Developer community Reliable, elastic scalability, inexpensive storage & computing Eliminated need for negotiating contracts, build data centers, scale and manage hardware etc. Allowed Business to get market faster Bring down operational costs as businesses can focus on their core activities No upfront significant capital expenditure for customers Developed key partnerships with large platform companies to increase visibility Introduced contests such as “AWS startup Challenge” for entrepreneurs and developers Used limited beta release allowing them to manage the release in a staged fashion to counter over-provision

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