HUTCH

7 P’S of Service Marketing Mix… Product Price Promotion Place People Physical evidence Process

Product Company provides products like Postpaid connections Prepaid connections Dialing cards Hutch PCO Hutch Handy phone

We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’

Price.... The prices are being charged in accordance with: The charges vary from region to region.

Pricing strategies… Penetration Skimming Competition Product line

Pricing is the only mix which generates a turnover for the organization. The remaining P’s are the variable cost for the organization. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship.

Promotion....

Promotion of product

PLACE The hutch outlets are being situated in various places in India which includes 16 states. It has both postpaid outlets and prepaid outlets.

Andhra Pradesh Punjab West Bengal Karnataka Maharashtra & Goa Tamil Nadu Rajasthan UP (E) UP (W) Kerala Delhi Mumbai Haryana

Physical Evidence….

People People are important because: Providing a service, rather than selling a product. Quality of personal relationships between company and clients becomes vital. New staff needs thorough training and constant monitoring. Staffing costs the highest cost Recruiting specialist staff time consuming and expensive. Strategies and tactics for recruiting, training and safeguarding relationships.

People Include... Others like: Technicians Dealers Other Employees (BPO Employees)

Process That “P” of marketing mix which let customers get the best of the products

Process of taking a postpaid connection Go to Hutch Shop Choose a product (Say Postpaid connection) Pay the appropriate fees Take the Respective product (Like SIM Card in this case) Avail the facilities Give the feedback

Suggestions The charges should be less The outlets should be opened in the small towns also No. of Hutch PCO should be raised More schemes should be introduced Customer satisfaction should be there

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