The Business Perspective

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Presentation transcript:

The Business Perspective The Accession of the EC to the Madrid Protocol The Business Perspective Consequences for Trademark Filing Strategies

Arla Foods – Key Information The Accession ot the EC to the Madrid Protocol Arla Foods – Key Information Danish and Swedish dairy company a co-operative owned by 7.200 Swedish and 8.300 Danish milk producers 7,1 billion kg milk turnover of about 5,1 billion Euro direct presence in 22 countries Arla Foods' objective is to be the consumers' and the costumers’ preferred dairy group

The Accession ot the EC to the Madrid Protocol Denmark

The Accession ot the EC to the Madrid Protocol Sweden

The Accession ot the EC to the Madrid Protocol United Kingdom

The Accession ot the EC to the Madrid Protocol Germany

The Accession ot the EC to the Madrid Protocol Saudi Arabia

The Accession ot the EC to the Madrid Protocol Dominican Republic

The Accession ot the EC to the Madrid Protocol Filing Strategy most new trademarks will initially be launched in a limited number of countries, typically DK, SE, UK and DE most trademarks will not be used on a worldwide scale individual filing strategies

Filing Strategy in the EU before 1/10/04 The Accession ot the EC to the Madrid Protocol Filing Strategy in the EU before 1/10/04 main markets: DK, SE, UK, DE CTM obvious choice only searches in markets for immediate sale Protocol obvious choice for suggestive trademarks CTM for more distinctive trademarks

Filing Strategy in the EU after 1/10/04 The Accession ot the EC to the Madrid Protocol Filing Strategy in the EU after 1/10/04 home registration in Denmark Protocol designating EU rely on the opting-back what happened to the fee?? replacements

Madrid Union (77 Members) The Accession ot the EC to the Madrid Protocol Future Opportunities Madrid Union (77 Members) Agreement only 11 Protocol only 21 Agreement and Protocol 45 (Including EC)