EUROPEAN INTERNAL COMMUNICATION RESEARCH

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Presentation transcript:

EUROPEAN INTERNAL COMMUNICATION RESEARCH 29th November 2016 Estoril Status and trends of internal communication in Europe Project survey approved by Feiea Council

A long tradition of research in internal communications Origins, evolution and trends of the Italian corporate press Internal communication and global economic crisis Status and trends of internal communication in Italy  Guidelines on gender communication in Europe  National reports on business communication in Italy A long tradition of research in internal communications

The last twenty years of studies and benchmark Crisis Communication Internal communication and corporate training Sustainable Communication The tool box of internal communicator The future of corporate communication Communicating the company in the multimedia era From " face to face " to " bit to bit " Internal communication in the next economy Corporate communication by Tv Web 2.0: knowledge, evaluation and social practices The new revolution: from Pc to mobile Leadership and corporate communication Information society and corporate communication The elaboration of communication strategies The manager-employee communication Communication and economic development “Glocal” Communication Organizational communication The last twenty years of studies and benchmark

A trip together to know each other better and to promote our profession

Areas covered by the european research Objectives and Strategies Planning, Budget, Investment Communication tools Technology Measurement systems Employee engagement Qualitative evaluation Diversity Development trends Areas covered by the european research

ENGAGEMENT & COMPETITIVENESS INFORMATION & KNOWLEDGE INNOVATION ALIGNMENT INFORMATION & KNOWLEDGE EFFICIENCY Objectives and Strategies of Internal Communication Factor Analysis

The Roles of Internal communication Manager Strategic Facilitator As described in 2014 European Communication Monitor by EACD Isolated Expert Business Adviser Operational Supporter The Roles of Internal communication Manager

Future Trends Impact of internal communication on the organization Role of the communicator within the organization Communication measurement and evaluation Impact of technological innovation Implementation of organizational listening strategies Social media development Ethical code Budget evolution Future Trends

The largest private University in Europe Scientific Director: Professor Roberto Nelli The largest private University in Europe

Survey web Platform

Available Reports Pan-European Report Country customizer Reports available upon agreement Available Reports

Timetable: a Project to Develop Togheter NOVEMBER 2016 Presentation of the project FEBRUARY 2017 Questionnaire definition and approval MARCH 2017 Questionnaire delivery MAY - JUNE 2017 Data Analysis and report elaboration JULY 2017 Executive summary release 2017 FEIEA GRAND PRIX Results Presentation Timetable: a Project to Develop Togheter