Philp Industries Weekly Summary October 8th - October 14th KL Outdoors Prepared on October 18th 2017 Private and Confidential | Philp Industries

A Data-Driven Approach ACTIVITY AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Activity Summary Ongoing Projects (Pending Amazon) -Working on getting OR ASINs out of Dropship inventory- AMZ reports they have done this and it will show in 1 week -Dropship project: Audit completed of all ASIN replen codes, cost spreadsheet fulfillment codes and direct inventory report. Lots of issues and numerous tickets filed to try to resolve (see Trello for details) -Inquiry made about 3 ASINs missing detail pages/buy boxes - still waiting on AMZ answer -Working of fixing/getting clarification on NIS template since Vendor Codes have now been mixed up Ongoing Projects Pending Vendor -Additional images and video content requested -Decision as to whether to add Ahala SUPs Ongoing Projects Pending Dan -Hazardous ASIN inquiry made: 11 ASINs currently classified as Hazmat- Dan sending to Ryan Ongoing Projects Pending RDP team -Updating Bullet and description content for all ASINs Projects Completed this Week -Subject and Generic Keywords updated for All ASINs showing blank (9 for subject keywords, 73 for generic keywords) -1 Merge completed -Model Number/UPC/Vendor SKU updated for Avalon 100 -Cross-Browse request submitted for all ASINs -45 New additional/lifesyle images live on the site - now have all images that KL is in possession of on AMZ -Maintenance New Item Set-ups -Terrain Hunting Blinds (3 SKUs): Set-up complete, but ASINs showing in Dropship inventory under Dropship only (Asked Ryan to fix and filed ticket to fix- still waiting) -Swiss Cargo (9 SKUs): All assigned ASINs now assigned correctly (previously incorrectly assigned). Images and updates live; ASINs not showing in VC or Cost spreadsheet, ticket filed Private and Confidential | Philp Industries

Catalog Maintenance Updates Activity # POs not accepted Partial Case Purchase Orders 2 Missing Images Unowned ASINs 8 Replen Codes Mismatched 29 ASINs Missing from Cost Spreadsheet Vendor Code Missing from Cost Spreadsheet 48 UPCs Missing from Cost Spreadsheet Model #s Missing from Cost Spreadsheet Name Mismatches 23 UPC Mismatches Brand Name Mismatches Brand Code Mismatches 1 Mfg Model/Catalog # Mismatches GL Mismatches Category Mismatches Subcategory Mismatches ITK Mismatches Mismatched Parent ASINs Merging Submissions Manufacturer Mismatches Missing Product Detail Cost Spreadsheet Vendor Codes-It's looking like KLIAA is the new dropship Vendor Code, trying to get clarification about what the regular fulfillment Vendor Code is now then. Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks Private and Confidential | Philp Industries

Category Activity Category Shipped COGS October 8th - October 14th Change over last week 2000 Outdoors - 2404 Hardshell Kayaks $7,791.00 $-3,625.00 2000 Outdoors - 2409 Kayaking and Canoeing Accessories $5,164.00 $934.00 2000 Outdoors - 2401 Canoes $2,605.00 $-105.20 1500 Hunting- Airsoft and Paintball - 1570 Hunting Accessories $1,227.00 $-379.00 9500 Street- Surf -amp- Snow - 9541 Plastic Snow Sleds $1,006.00 $359.00 9500 Street- Surf -amp- Snow - 9805 Beach Stand Up Paddleboards $837.00 $-882.00 2000 Outdoors - 2403 Inflatable Kayaks $395.00 $-1,185.00 9000 Cycling - 9220 Automobile Bike Racks $240.00 2000 Outdoors - 2390 Canopies $0.00 $-394.00 9100 Janitorial -amp- Sanitation - 9130 Cleaners -amp- Deodorizers Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS October 8th - October 14th Change over last week Sun Dolphin (SUNQW) $16,832.00 $-5,357.20 Terrain (TES46) $2,193.00 $80.00 Swiss Cargo (H5KFM) $240.00 Extent (EXTG1) $0.00 KL Industries (KLIAA) STOER Third Coast (THJ10) Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Sun Dolphin Aruba 10-Foot Sit-in Kayak (B0757NS39P) $3,417.00 $1,261.00 Sun Dolphin Excursion 10-Foot Sit-in Fishing Kayak (B0186UY9GQ) $1,856.00 $-928.00 Sun Dolphin Mackinaw 15.6-Foot Canoe (B0186UXTW6) $1,390.00 $325.00 Sun Dolphin Mackinaw SS 15.6-Foot Canoe (B01C6K3X96) $1,215.00 $405.00 Sun Dolphin Seaquest 10-Foot Stand Up Paddleboard (B0088B5DSW) $837.00 $-882.00 Sun Dolphin Aruba SS 12-Foot Sit-in Kayak (B00HLB2TKK) $662.00 $331.00 Terrain Sport Sled (B003Z76J3W) $660.00 $600.00 Sun Dolphin Aruba SS 10-Foot Sit-in Kayak (B075HXD1W7) $432.00 Sun Dolphin Journey 12-Foot Sit-on-top Fishing Kayak (B0186UY4BG) $400.00 Sun Dolphin 5 Seat Pedal Boat with Canopy (B0186V1JWM) $394.00 $-394.00 Individual Products Product COGS Change Out of Stock Sun Dolphin Aruba Sit-in Kayak (Ocean, 10-Feet) (B00H8P196Y / 51370) $2,196.00 $732.00 0.23 % Sun Dolphin Excursion Sit-in Fishing Kayak (Sand, 10-Feet) (B00H35ZT2E / 51390) $1,856.00 $-928.00 2.16 % Sun Dolphin Water Wheeler Electric ASL 5 Person Pedal Boat with Canopy (Blu... (B002GNYS2U / WWLELBL04) $1,802.00 0.00 % KL Industries 5 Person Sun Slider Pedal Boat Mooring Cover (B003Z734NK / AWWCV) $1,311.00 $690.00 Sun Dolphin Mackinaw SS Canoe (Navy, 15'6-quot-) (B00W4RBJUC / 51127) $1,215.00 $810.00 56.91 % Sun Dolphin Mackinaw Canoe (Green, 15.6-Feet) (B002GO0KNA / 51120) $1,035.00 16.75 % Sun Dolphin Seaquest Stand Up Paddleboard (Tangerine, 10-Feet) (B00H35ZXY8 / 52100) $837.00 $-279.00 Terrain The Edge 4 Sided Hunting Blind, Green (B075JWB39P / 80021) $758.00 $-379.00 Sun Dolphin Aruba SS Sit-in Kayak (Lime, 12-Feet) (B00H35ZVV8 / 51865) $662.00 $331.00 Viking Sport Sled, Black (B000ZKPHDU / 90040) $660.00 $600.00 Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Sun Dolphin Aruba 10-Foot Sit-in Kayak (B0757NS39P) $3,417.00 $1,261.00 Terrain Sport Sled (B003Z76J3W) $660.00 $600.00 Sun Dolphin Aruba SS 10-Foot Sit-in Kayak (B075HXD1W7) $432.00 Sun Dolphin Mackinaw SS 15.6-Foot Canoe (B01C6K3X96) $1,215.00 $405.00 Sun Dolphin Journey 12-Foot Sit-on-top Fishing Kayak (B0186UY4BG) $400.00 Sun Dolphin Bali SS 12-Foot Sit-on top Kayak (B0186UYYUW) $331.00 Sun Dolphin Aruba SS 12-Foot Sit-in Kayak (B00HLB2TKK) $662.00 Sun Dolphin Mackinaw 15.6-Foot Canoe (B0186UXTW6) $1,390.00 $325.00 Sun Dolphin 2-Pole Pedal Boat Canopy Replacement (B003Z6Z0RO) $345.00 $69.00 Increasing Individual Products Product COGS Change Out of Stock Sun Dolphin Water Wheeler Electric ASL 5 Person Pedal Boat with Canopy (Blu... (B002GNYS2U / WWLELBL04) $1,802.00 0.00 % Sun Dolphin Mackinaw Canoe (Green, 15.6-Feet) (B002GO0KNA / 51120) $1,035.00 16.75 % Sun Dolphin Mackinaw SS Canoe (Navy, 15'6-quot-) (B00W4RBJUC / 51127) $1,215.00 $810.00 56.91 % Sun Dolphin Aruba Sit-in Kayak (Ocean, 10-Feet) (B00H8P196Y / 51370) $2,196.00 $732.00 0.23 % KL Industries 5 Person Sun Slider Pedal Boat Mooring Cover (B003Z734NK / AWWCV) $1,311.00 $690.00 Viking Sport Sled, Black (B000ZKPHDU / 90040) $660.00 $600.00 Sun Dolphin Aruba Sit-in Kayak (Pink, 10-Feet) (B00H8P194G / 51380) $519.00 Sun Dolphin Aruba SS Sit-in Kayak (Ocean, 10-Feet) (B00UKQQUIU / 51475) $432.00 Sun Dolphin Journey Sit-on-top Fishing Kayak (Olive, 12-Feet) (B0088B5170 / 51745) $400.00 0.58 % Sun Dolphin Bali SS Sit-on top Kayak (Red, 12-Feet) (B0088B4TEG / 51715) $331.00 Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Sun Dolphin Bali 13.5-Foot Tandem Kayak (B0186UYKGK) $372.00 $-2,976.00 Sun Dolphin Sun Slider 5 Seat Pedal Boat with Canopy (B0186UXKSE) $385.00 $-1,155.00 Sun Dolphin Camino SS 8-Foot Sit-on-top Kayak (B018NXSUCK) $142.00 $-1,136.00 Sun Dolphin Excursion 10-Foot Sit-in Fishing Kayak (B0186UY9GQ) $1,856.00 $-928.00 Sun Dolphin Seaquest 10-Foot Stand Up Paddleboard (B0088B5DSW) $837.00 $-882.00 Sun Dolphin Scout Elite SS Canoe (B01N1UORSI) $0.00 $-835.20 Sun Dolphin Bali SS 10-Foot Sit-on top Kayak (B0186UZADM) $179.00 $-716.00 Sun Dolphin 5 Seat Pedal Boat with Canopy (B0186V1JWM) $394.00 $-394.00 Sun Dolphin Excursion 12-Foot Sit-in Fishing Kayak (B0186UYF4M) $-360.00 Sun Dolphin Excursion SS 10-Foot Sit-in Fishing Kayak (B01AW1F87G) $-264.00 Decreasing Individual Products Product COGS Change Out of Stock Sun Dolphin Bali Tandem Kayak (Lime, 13.5-Feet) (B017KNJFNM / 52365) $372.00 $-2,976.00 0.13 % Sun Dolphin American 12 Jon Fishing Boat (Beige/Green, 12-Feet) (B0001FV1R0 / 11010) $395.00 $-1,185.00 0.00 % Sun Dolphin Sun Slider 5 Seat Pedal Boat with Canopy (Blue) (B002GNYS1Q / 72141) $385.00 $-1,155.00 Sun Dolphin Camino SS Sit-on-top Kayak (Ocean, 8-Feet) (B00W4RA4WG / 51571) $142.00 $-1,136.00 64.92 % Sun Dolphin Excursion Sit-in Fishing Kayak (Sand, 10-Feet) (B00H35ZT2E / 51390) $1,856.00 $-928.00 2.16 % Sun Dolphin Scout Elite SS Square Back Canoe (Hazelnut, 14-Feet) (B00ODJQIJG / 51165) $0.00 $-835.20 Sun Dolphin Bali SS Sit-on top Kayak (Tangerine, 10-Feet) (B00H35ZSWK / 51905) $179.00 $-716.00 1.28 % Sun Dolphin Mackinaw Canoe (Navy, 15'6-quot-) (B00W4RBHTA / 51126) $-710.00 57.75 % Sun Dolphin Seaquest Stand Up Paddleboard (Lime, 10-Feet) (B00H35ZXZW / 52160) $-603.00 Sun Dolphin Mackinaw SS Canoe (Hazelnut, 15'6-quot-) (B00W4RBF1K / 51125) $-405.00 62.67 % Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries