Control Region: Manchester London vs. Manchester Methodology Test Region: London Control Region: Manchester Interviews: 3rd – 7th July Online survey 500 Respondents Respondents who visited Manchester Piccadilly station removed due to digital advertising in the station Interviews: 3rd – 7th July Online survey 500 Respondents Exposure to advertising measured using passive tracking technology Source: ResearchBods 2017

High vs Low Frequency Methodology Every DOOH screen mapped and geofenced Each geofence broken recorded Mobile tracking over a month Respondents split into high and low exposure

Summary London vs Manchester: +27% Increase in spontaneous ad awareness Consideration for all brands increased: Doubling for diet soft drink brand Perceptions increase for soft drink brands in the portfolio High vs Low Frequency: High OOH exposure group more likely to notice advertising Increased OOH exposure led to better key creative message Soft drink brand perceptions also boosted by exposure Source: ResearchBods 2017; Results weighted on Age.