BOOST MOBILE STIKS GAMING CASE STUDY

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Presentation transcript:

BOOST MOBILE STIKS GAMING CASE STUDY

What BOOst mobile wanted “Be Heard” Increase awareness and purchase consideration of Boost Mobile phones and products Drive brand engagement through Boost’s “Be Heard” lifestyle message Connect adults 18-49 to brand Need Boost Mobile images here, not images of the event yet

What we gave boost 360 integrated marketing program Fully integrated, 1st of its kind arcade gala Star studded celebrity red carpet Celebrity host DJ Live music performances Customized gaming lounge Interactive online destination Boost Mobile Step and Repeat Let’s have the bullet points across the bottom and then a large image of a crowded party

Stiks gaming event Games, Live music, celebrities & boost Hurricane Sandy relief charity event featuring over 35 celebrities and world famous gamers Live music performances, including legendary rapper KRS ONE 50+ arcade boxes throughout venue VIP gaming console area Host DJ Nick Cannon Celebrity one on one gaming challenge Let’s have the bullets along the bottom in two columns and then the images across the top.

Online media and promotion Live event coverage Red carpet interviews Boost Mobile Step & Repeat Hosted by CraveOnline personalities Pre & post video coverage Interactive custom destination featuring videos, editorials, photos and more Custom ads running across CraveOnline Social media promotion and awareness drivers Let’s get two columns across the bottom and add more pics. Let’s get a pic of Nash interviewing people

Online media stats Interactive online destination 169,159 Unique Views 214,404 Page Views 11,488 Mobile Views 02:53 Avg. Time Spent 36,460 Video Views 73% Video Completion Rate 100,768 Photo Views Can we get a good shot of the custom destination? Use the image on slide 7

Media pickup and earned promotion WEBSITE OF THE DAY Let’s find out all the outlets that picked us up and then just have a collage of logos here instead (PR can tell you who picked this up). No need to have bullet points. Remove Facebook and twitter logos. Add in the Cynopsis Digital Logo and add in “Website of the day” (can you customize this since the real version is not that great looking?)

02:53 214K+ 100K+ 36K+ recap AVG. TIME SPENT PAGE VIEWS PHOTO VIEWS 360 integrated marketing program Single arcade gala Live music Interactive online destination with Live Streaming Celebrity interviews on Boost Mobile red carpet Pre & post event coverage Custom rich media across CraveOnline Promotion and syndication across CraveOnline properties 02:53 214K+ AVG. TIME SPENT PAGE VIEWS Chris – just recap the important info on this slide and we’ll be good to go 100K+ 36K+ VIDEO VIEWS PHOTO VIEWS