Marketing Cloud ID Service © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Marketing Cloud ID Service Aaron Hadley

WHY USE THE ID SERVICE? PRE-REQUISITES VOCABULARY HOW IT WORKS MCID Service AGENDA WHY USE THE ID SERVICE? PRE-REQUISITES VOCABULARY HOW IT WORKS IMPLEMENTATION VALIDATION OTHER CONSIDERATIONS

ANALYTICS FOR TARGET (A4T) SHARED AUDIENCES CUSTOMER ATTRIBUTES MCID Service WHY VIDEO HEARTBEAT ANALYTICS FOR TARGET (A4T) SHARED AUDIENCES CUSTOMER ATTRIBUTES PEOPLE CORE SERVICE

Regional Data Collection (RDC) MCID Service PREREQUISITES Documentation Regional Data Collection (RDC) Regional data collection is a network of regional data collection centers (DCC) that aim to reduce latency and data loss associated with Adobe image requests. Marketing Cloud Access Your company must be enabled for the Marketing Cloud and have an Organization ID. Sample Organization ID: 9BB861A65254825B0B490D4C@AdobeOrg Code Versions Visitor API - Version 2.0 or higher AppMeasurement - Version1.6.4 or higher s_code - no longer supported on later versions of Visitor API

VOCABULARY COOKIES DEMDEX AMCV S_VI ID’S UUID MID AID MCID Service VOCABULARY COOKIES DEMDEX 3rd party cookie that stores the UUID returned from the MCID service. Used to generate MID AMCV MCID cookie used to identify a unique visitor. Stored at the website’s parent domain S_VI Legacy cookie used to identify a unique visitor prior to MCID service. Stored at the domain of the image request. ID’S UUID Audience Manager ID used to generate an MID. Stored in demdex cookie. MID Unique ID returned by the MCID service and stored in the AMCV cookie AID Value of the legacy s_vi cookie stored in the AMCV cookie

HOW IT WORKS MySite.com MCID Service (AAM) New Visitor MCID Service Single Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

HOW IT WORKS MySite.com MCID Service (AAM) New Visitor MCID Service Single Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) ID Response Demdex Cookie( demdex - UUID ) ABCD AMCV Cookie ( mysite.com - MID ) ABC123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS New Visitor Single Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) ID Response Demdex Cookie( demdex - UUID ) ABCD AMCV Cookie ( mysite.com - MID ) ABC123 Analytics Call ABC123 Analytics Data Collection © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS New Visitor Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 Analytics Data Collection © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS New Visitor Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 ID Service Call MyOtherSite.com 123456789@AdobeOrg Analytics Data Collection Demdex Cookie : ABCD © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS New Visitor Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 ID Service Call MyOtherSite.com ID Response 123456789@AdobeOrg Analytics Data Collection Demdex Cookie : ABCD AMCV Cookie ( mysite.com - MID ) ABC123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS New Visitor Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 ID Service Call MyOtherSite.com ID Response 123456789@AdobeOrg Analytics Data Collection Demdex Cookie : ABCD Analytics Call AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS Return Visitor Single Domain MySite.com 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie ( demdex ) UUID: ABCD AMCV Cookie ( mysite.com ) MID: ABC123 Analytics Call ABC123 Analytics Data Collection © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

HOW IT WORKS MySite.com MCID Service (AAM) Return Visitor MCID Service Single Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) s_vi cookie: WXYZ © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

HOW IT WORKS MySite.com MCID Service (AAM) Return Visitor MCID Service Single Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) s_vi cookie: WXYZ ID Response Demdex Cookie ( demdex ) UUID: ABCD AMCV Cookie ( mysite.com ) MID: ABC123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

HOW IT WORKS MySite.com MCID Service (AAM) Return Visitor MCID Service Single Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) s_vi cookie: WXYZ ID Response Demdex Cookie ( demdex ) UUID: ABCD AMCV Cookie ( mysite.com ) MID: ABC123 AID: WXYZ © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS Return Visitor Single Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) s_vi cookie: WXYZ ID Response Demdex Cookie ( demdex ) UUID: ABCD AMCV Cookie ( mysite.com ) MID: ABC123 AID: WXYZ Analytics Call ABC123 WXYZ Analytics Data Collection © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

HOW IT WORKS MySite.com MCID Service (AAM) 3rd Party Blocked Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

HOW IT WORKS MySite.com MCID Service (AAM) 3rd Party Blocked Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS 3rd Party Blocked Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 Analytics Data Collection © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS 3rd Party Blocked Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 ID Service Call MyOtherSite.com 123456789@AdobeOrg Analytics Data Collection © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS 3rd Party Blocked Cross Domain MySite.com ID Service Call 123456789@AdobeOrg MCID Service (AAM) Demdex Cookie( demdex - UUID ) ABCD ID Response AMCV Cookie ( mysite.com - MID ) ABC123 ABC123 ID Service Call MyOtherSite.com ID Response 123456789@AdobeOrg Analytics Data Collection Demdex Cookie( demdex - UUID ) EFGH AMCV Cookie ( myothersite.com - MID ) EFG123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS 3rd Party Blocked Cross Domain MySite.com 123456789@AdobeOrg ID Service Call ID Response AMCV Cookie ( mysite.com - MID ) ABC123 MCID Service (AAM) Analytics Data Collection Analytics Call MyOtherSite.com AMCV Cookie ( myothersite.com - MID ) EFG123 Demdex Cookie( demdex - UUID ) ABCD ABC123 Demdex Cookie( demdex - UUID ) EFGH EFG123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics Data Collection MCID Service HOW IT WORKS 3rd Party Blocked Cross Domain MySite.com 123456789@AdobeOrg ID Service Call ID Response AMCV Cookie ( mysite.com - MID ) ABC123 MCID Service (AAM) Analytics Data Collection Analytics Call MyOtherSite.com AMCV Cookie ( myothersite.com - MID ) EFG123 Demdex Cookie( demdex - UUID ) ABCD ABC123 Demdex Cookie( demdex - UUID ) ABCD EFG123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Tracking Server: m.mysite.com MCID Service HOW IT WORKS 3rd Party Blocked Cross Domain Tracking Server: m.mysite.com MySite.com 123456789@AdobeOrg ID Service Call ID Response AMCV Cookie ( mysite.com - MID ) ABC123 MCID Service (AAM) Analytics Data Collection Analytics Call MyOtherSite.com AMCV Cookie ( myothersite.com - MID ) Demdex Cookie( demdex - UUID ) ABCD ABC123 Demdex Cookie( demdex - UUID ) ABCD EFG123 © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

MCID Service IMPLEMENTATION

IMPLEMENTATION Documentation MCID Service IMPLEMENTATION Documentation Add this function to your AppMeasurement.js file: s.visitor = Visitor.getInstance("INSERT-MARKETING-CLOUD-ORGANIZATION ID-HERE");

MCID Service VALIDATION DEMO

OTHER CONSIDERATIONS Grace Period Mobile SDK MCID Service OTHER CONSIDERATIONS Grace Period New visitors continue to receive an Analytics visitor ID from the visitor ID service, so visitors can be consistently identified on sections of your site that have not been upgraded to use the visitor ID service. Mobile SDK The ID service can be enabled directly in the Mobile Marketing UI or directly changed in the mobile configuration file by simply providing the Organization ID. ID stored in devices local storage and persists until the app is uninstalled Use visitorAppendToURL method (or platform equivalent) to pass ID from app to web views

START EARLY ON PREREQUISITES SPEND TIME PLANNING MCID Service SUMMARY START EARLY ON PREREQUISITES SPEND TIME PLANNING USE CONSULTING FOR COMPLEX SITUATIONS ORG ID AND DEMDEX UUID ARE INPUTS FOR MID CNAMES CAN HELP SOMETIMES BROWSERS THAT BLOCK 3RD PART COOKIES NATURAL FLOW FROM SITE A TO SITE B ORDER & TIMING MATTER CONSIDER DTM LOADTIMEOUT ONLY USE GRACE PERIOD IF YOU NEED IT

COMMUNITY 5000+ Active Members Solution/Service Specific Communities MCID Service COMMUNITY 5000+ Active Members Solution/Service Specific Communities 13,000+ questions answered Dedicated Community Managers Product Managers, Consultants, Customer Care, Evangelists Latest news and updates, How to Articles, Videos, Best Practices, Discussions New Platform with Improved Performance and Features Contextual Conversations (Summit, webinars, ect) forums.adobe.com http://adobe.ly/2stvFAH

© 2016 Adobe Systems Incorporated. All Rights Reserved © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.